Kizen is hiring a Growth Product Marketing Manager to build the marketing engine that turns our Agent CRM into a viral movement. As the founding marketer for this business unit, you will own the journey from prospect to power-user.
What You'll Do
- Manage the full-funnel journey from ‘First Click’ to ‘Paid User,’ using A/B testing and lifecycle marketing to optimize conversions.
- Rapidly create templates, Loom demos, and landing pages that translate complex AI into ‘must-have’ tools for the InsurTech vertical.
- Partner with Product to design in-app viral loops and referral triggers that drive organic growth.
- Build and optimize the self-serve sign-up flow, testing headlines and value propositions to reduce acquisition cost.
- Design automated email and in-app sequences that guide new users to their ‘Aha!’ moment and first AI agent build.
- Act as a content factory, producing InsurTech-specific templates, webinars, and case studies.
- Collaborate with Digital CS and Product to identify expansion signals and build automated upgrade triggers.
What We're Looking For
- 3–5+ years in Growth Marketing or Product Marketing at a fast-growing SaaS company.
- Proficiency with HubSpot, Webflow/WordPress, Canva, and marketing automation tools.
- Funnel fluency: ability to analyze conversion rates, trial-to-paid ratios, and activation metrics.
- Exceptional copywriting skills for high-converting ads, emails, and UI tooltips.
- Technical agility to understand CRM data structures and explain AI agents to non-technical audiences.
- An experimental mindset that treats campaigns as tests and iterates based on data.
- Empathy for the InsurTech sales persona and the ability to position AI as their solution.
- A preference for asynchronous communication and high-velocity output.
- A founding spirit, motivated by being the first in this role and the equity upside of an early-stage leader.
Technical Stack
- HubSpot
- Webflow/WordPress
- Canva
Team & Environment
This is a founding marketing role for our Agent CRM business unit, reporting to the Head of Growth.
Benefits & Compensation
- Base salary: $135,000-$155,000
- Equity package
- Healthcare coverage
- Health and fitness stipend
- Professional development stipends
- PTO
- Top-tier compensation
- Career growth opportunities
- Engaging work culture
Work Mode
This is a hybrid role based in New York, NY.
Kizen is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics.
