About the Role
The role involves owning the growth lifecycle of a creator platform through data-driven product initiatives, user behavior analysis, and cross-functional collaboration to improve activation, retention, and viral loops.
Responsibilities
- Define and execute the growth strategy for the creator platform
- Identify key user journey friction points and opportunities for improvement
- Design and prioritize product experiments to increase user activation
- Collaborate with data scientists to analyze user behavior patterns
- Develop metrics and dashboards to track growth KPIs
- Lead A/B testing initiatives to validate product hypotheses
- Work closely with engineering teams to implement growth features
- Partner with marketing to align product and campaign strategies
- Optimize onboarding flows for new creators
- Improve content discovery mechanisms to boost engagement
- Drive referral and virality programs
- Use qualitative and quantitative research to inform product decisions
- Monitor competitive landscape for growth tactics
- Ensure scalability of growth initiatives across markets
- Maintain a roadmap focused on high-impact opportunities
- Communicate progress and results to stakeholders
- Iterate on features based on user feedback and data
- Evaluate onboarding funnel performance
- Increase conversion from trial to active creator status
- Enhance retention through personalized product experiences
- Leverage push notifications and in-app messaging strategically
- Support integration of social sharing features
- Improve search and recommendation algorithms
- Streamline account creation and profile setup
- Test pricing and feature gating strategies
Compensation
Competitive salary based on experience and market standards
Work Arrangement
Remote
Team
Part of the product team focused on scaling user engagement and platform adoption
Why This Role Matters
This position plays a critical role in shaping how creators join, engage with, and grow on the platform. The work directly impacts user retention, content output, and long-term platform sustainability through scalable growth mechanisms.
What We Look For
We value candidates who combine analytical rigor with creative problem-solving, have a deep curiosity about user behavior, and are driven by metrics without losing sight of the user experience.
Impact You’ll Make
You will launch experiments that improve funnel conversion, increase the number of active creators, and strengthen network effects across the platform.
Not specified
