Jobber is looking for a Growth Marketing Manager to drive customer acquisition and revenue growth. You will own multi-channel campaigns, performance marketing strategies, and conversion optimization initiatives focused on increasing our visibility among home service businesses.
What You'll Do
- Lead the planning, execution, and optimization of multi-channel marketing strategies—including app-based marketing, search, programmatic video, audio and display—to drive customer acquisition and meet growth targets.
- Develop and manage creative pipeline including creative rotation plans, refresh and performance tracking to maximize campaign performance and impact.
- Analyze customer behaviour and weekly channel performance data to generate insights, develop testing hypotheses, and identify opportunities to scale and improve conversion rates.
- Forecast and monitor key performance metrics with a strong emphasis on tracking budgets and ensuring cost-effectiveness and return on investment.
- Oversee multiple concurrent campaigns and optimization efforts across platforms, ensuring all projects remain on schedule, within scope, and aligned with broader business objectives.
- Collaborate closely with teams across Jobber—including Customer Analytics, Sales, Creative, Lifecycle, and Product Marketing—to deliver integrated, results-driven initiatives.
- Provide regular updates, share performance insights, and communicate strategic recommendations to key stakeholders and the wider marketing team.
What We're Looking For
- An entrepreneurial outlook, plenty of motivation, and a passion for helping small businesses grow.
- Experience in performance marketing across paid and organic channels, such as search, social, app marketing, and programmatic video.
- Direct experience managing campaigns in ad platforms such as Meta, Google Ads, Apple Search Ads, and The Trade Desk.
- A growth-mindset and experience nurturing a consistent testing process and desire to launch and test new initiatives.
- A proven track record of effectively managing multi-million dollar performance marketing budgets.
- An ability to extract and action meaningful insights from business intelligence and analytics platforms.
- Experience partnering with Marketing Operations and Engineering teams to implement and maintain mobile tracking infrastructure, leveraging MMPs to ensure SDK integrations, event tracking, and attribution are accurate, reliable, and optimized.
- A demonstrated ability to work with cross-functional teams and communicate proactively.
- Self-motivation with the ability to effectively prioritize multiple tasks, work independently, and learn quickly in a dynamic AI-enabled work environment.
- Excellent communication skills with a passion for using data to tell compelling stories to senior leadership.
Nice to Have
- Familiarity with B2B SaaS performance metrics and the dynamics of high-growth tech companies.
- An affinity for leveraging AI-led tools to enhance growth efficiency.
- BA in Business or Bachelor of Commerce degree.
Technical Stack
- Meta, Google Ads, Apple Search Ads, The Trade Desk
- AppTweak, Sensor Tower, MobileAction, SEMrush
- Tableau, Data Studio, Google Analytics, Power BI, Sigma, Looker
- AppsFlyer
Team & Environment
This role is part of the Demand Generation team, which develops, manages, and optimizes integrated campaigns. You will report to the Senior Manager, Growth Marketing.
Benefits & Compensation
- Minimum annual salary of $98,300, midpoint of $115,700, and maximum salary of $133,100.
- Equity via stock options.
- Extended health benefits package with fully paid premiums for both body and mind.
- Retirement savings plan matching.
- Annual stipends for health and wellness.
- Dedicated talent development program with career coaching and opportunities for career development.
- Vacation, birthday off, health days, and parental leave top-ups.
We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.
