Windranger Labs was looking for a Growth Marketing Lead

About UR UR represents an innovative digital finance platform that streamlines asset management and currency transitions. Designed for both experienced cryptocurrency enthusiasts and newcomers, the application transforms complex digital financial processes into intuitive experiences. We are seeking an innovative growth marketing professional capable of developing and expanding our user acquisition strategy across diverse platforms. This role centers on attracting high-quality traffic, optimizing conversion pathways, and operating within cryptocurrency banking ecosystem constraints. Key Responsibilities - Manage top-of-funnel engagement channels including Twitter (X), Xiaohongshu, Telegram, Discord - Enhance platform visibility through fintech comparison sites and discovery platforms - Develop targeted segmentation strategies for different user demographics - Identify and scale high-potential communities across APAC, SEA, and European regions - Execute performance marketing across X, Google, Meta, TikTok platforms - Construct comprehensive multi-channel acquisition strategies - Collaborate with KOL team to manage influencer acquisition pipelines - Support affiliate and community partnership initiatives - Collaborate with Product/Operations on in-app growth mechanisms - Establish clear performance indicators and optimize acquisition efficiency - Navigate complex KYC and conversion challenges - Ensure marketing approaches comply with regulatory requirements - Dynamically adapt strategies based on compliance limitations Requirements - Minimum 6 years growth/acquisition experience in fintech, digital banking, cryptocurrency sectors - Comprehensive understanding of acquisition metrics - Strong insight into cryptocurrency user motivations and decision-making processes - Proven campaign execution experience across APAC/SEA/European markets - Demonstrated expertise across paid and community-driven channels - Capability to develop acquisition processes from inception - Comfort operating in dynamic, early-stage entrepreneurial environments