Hi! 👋 I'm Chris, Director of Marketing at TLDR.
I'm hunting for a Growth Marketing Lead to turbocharge our paid acquisition engine and drive explosive growth across our subscriber and advertiser funnels. You'll be our paid media architect: constantly experimenting, optimizing, and scaling campaigns while hunting down channels others haven't even glimpsed.
This role demands a unicorn skill set: analytical precision, creative spark, and technical chops. You'll harness AI tools to rapidly produce and battle-test ad creative, drill into performance data to uncover hidden optimization opportunities, and fearlessly explore weird and wonderful channels to unlock new growth vectors.
Who We Are
TLDR is a media company reimagining how professionals consume industry news. Our portfolio of 12+ newsletters spans tech, AI, cybersecurity, and more, delivering razor-sharp, trusted content to a rapidly expanding audience of 6+ million decision-makers.
We're scaling at warp speed through organic growth and paid acquisition. We need a Growth Marketing Lead who can supercharge our paid efforts — someone who gets a rush from turning $1 into $3 and won't sleep until they've tested every possible angle, creative, and channel.
🎯 What You'll Do
Own Paid Performance End-to-End: Manage and optimize campaigns across Meta, LinkedIn, and other core channels to hit aggressive CAC targets
Pioneer New Acquisition Channels: Source and test unconventional paid opportunities — niche newsletters, Reddit communities, podcast sponsorships, and platforms others haven't cracked yet
Build a Creative Testing Machine: Develop and manage our ad creative pipeline, using AI tools like Midjourney, Runway, and ChatGPT to rapidly produce and iterate on ad variants
Obsess Over the Numbers: Live in the data, running rigorous A/B tests, analyzing cohort performance, and making rapid optimization decisions based on subscriber LTV and advertiser acquisition metrics
Scale What Works, Kill What Doesn't: Maintain a portfolio approach to channel testing with clear success criteria and aggressive budget reallocation
Collaborate on Growth Strategy: Partner with Product, Data, and Sales teams to align paid efforts with broader growth initiatives and product launches
Stay Ahead of the Curve: Constantly research emerging platforms, ad formats, and AI tools that could give us an edge
🧠 What We're Looking For
3+ years of hands-on experience managing significant paid media budgets ($100k+/month) with proven ROI
Deep expertise in Meta Ads, with working knowledge of LinkedIn and emerging platforms
Strong creative instincts and experience using AI tools for ad creation
Data-driven mindset, able to identify and improve key metrics
Track record of discovering and scaling non-obvious acquisition channels
Self-starter mentality: you don't wait for direction, you find opportunities and run with them
Excellent communication skills to share learnings and align stakeholders
Bonus: Basic knowledge of Hubspot to track advertiser acquisition and WordPress to create landing pages.
❤️ Why TLDR
Own a critical growth lever at a profitable, fast-growing media company
Budget and autonomy to test bold ideas without bureaucratic approval chains
Work with cutting-edge AI tools and be at the forefront of marketing innovation
Remote-first culture with flexible hours: we care about results, not face time
Competitive base + performance bonus tied directly to your impact
401(k), health, dental, vision, unlimited PTO
Join a team of A-players who move fast and aren't afraid to try new things
📥 Ready to push the boundaries of what's possible in growth marketing? I'd love to hear about your biggest wins, boldest experiments, and vision for scaling TLDR's paid acquisition. Let's chat!
