At Pearl, the Growth Marketer owns the strategy and execution of data-driven initiatives that drive acquisition, activation, retention, and revenue growth. This role blends experimentation, performance marketing, and lifecycle optimization—designing and executing campaigns across channels while continuously testing, learning, and scaling what works. The candidate will act as the growth engine, identifying high-impact opportunities across marketing, product, and distribution channels.
What You'll Do
- Develop and execute growth strategies aligned with business objectives
- Own lifecycle marketing initiatives across Acquisition, Activation, Retention, Referral, and Revenue (AARRR)
- Plan and manage multi-channel campaigns across SEO, SEM, paid social, email, and content
- Conduct market, audience, and competitor research to identify growth opportunities
- Set campaign goals, budgets, and performance benchmarks
- Monitor performance and optimize campaigns to improve ROI
- Identify growth levers across marketing, product, and sales touchpoints
- Develop high-quality content for blogs, landing pages, email, and social channels
- Craft compelling value propositions and conversion-focused messaging
- Ensure content aligns with brand voice and broader growth strategy
- Collaborate cross-functionally on integrated content campaigns
- Distribute content strategically across owned, earned, and paid channels
- Maintain consistent messaging across the full customer journey
- Design and run A/B tests across ads, landing pages, and funnels
- Manage and optimize paid channels (Google Ads, Meta Ads, etc.)
- Test new acquisition channels, tactics, and growth loops
- Optimize email marketing for engagement and conversion
- Own SEO strategy including keyword research and on-page optimization
- Experiment with community, referral, partnership, or affiliate growth models
- Track performance using analytics and marketing automation tools
- Monitor key metrics such as traffic, conversion rates, CAC, LTV, and ROI
- Implement tracking infrastructure (UTMs, pixels, dashboards)
- Translate insights into clear, actionable optimization recommendations
- Identify top-performing channels and scale successful initiatives
- Report weekly and monthly on performance and business impact
- Partner with Product, Sales, Design, and Engineering teams
- Align growth initiatives with product roadmap and business priorities
- Coordinate creation of high-converting creative assets
- Improve lead quality and handoff processes with sales teams
- Present performance insights and recommendations to stakeholders
- Share learnings and best practices across the organization
What We're Looking For
- Excellent English communication skills
Technical Stack
- Google Ads, Meta Ads, Analytics and marketing automation tools, UTMs, pixels, dashboards
Benefits & Compensation
- Opportunities to work alongside visionary US and EU founders
- Roles where you can grow, be challenged, and build long-term, meaningful careers
- Potential to be flown out to the US and EU to work with clients
- Potential for promotion to roles matching onshore US positions
Work Mode
- This is a global remote role open to candidates in the Philippines, LATAM, South Africa, Kenya, and other remote regions.
- Candidate expected to be flexible with the client's preference (US Time Zone).
Pearl connects top talent with exceptional opportunities and is focused on fostering long-term, meaningful career growth.
