Aperture is hiring a Growth Manager (Apps) to own performance-driven user acquisition for our mobile products. You'll sit inside a growth squad, responsible for planning, executing, and scaling multi-channel app campaigns, building and optimizing web-to-app flows, and driving efficient growth across both iOS and Android.
What You'll Do
- Own media buying for apps across channels including Apple Search Ads, Google App Campaigns, Meta, TikTok, and programmatic.
- Structure campaigns correctly for app objectives like install, trial, subscription, and value-based optimization.
- Allocate budgets based on payback, signal quality, and incremental performance.
- Design and manage both web-to-app and app-direct flows, choosing routing based on economics and tracking reliability.
- Build weekly structured testing roadmaps for channels, budgets, optimization events, geo expansion, and creative inputs.
- Set up and maintain reliable attribution across SKAN, MMPs (e.g., AppsFlyer, Adjust, Singular), and first-party event frameworks.
- Understand the limitations of probabilistic vs deterministic attribution and SKAN vs AEM vs platform-reported metrics.
- Design and refine signal strategies for AEM configuration, Advanced data (ADC), server-side events (CAPI), and event prioritization.
- Reconcile platform data, MMP data, and backend subscription data.
- Communicate measurement gaps and propose realistic optimization paths.
- Map and monitor the full user journey from ad to store/web, install, onboarding, trial, subscription, and retention.
- Diagnose performance issues across the funnel using cohort data.
- Model payback periods by cohort (D0, D7, D30+).
- Adjust budget recommendations based on CAC vs LTV, cash flow constraints, subscription mix, and geographic profitability.
- Identify when store conversion, onboarding friction, or paywall design limits scale—and escalate with clear hypotheses.
- Optimize App Store and Play Store listings including screenshots, previews, metadata, and localization.
- Monitor install-to-open and open-to-trial conversion.
- Feed paid learnings into ASO strategy.
- Track the impact of store experiments on downstream performance.
- Plan and optimize web funnels supporting web-to-app or web-subscription flows.
- Work with tools such as RevenueCat, FunnelFox, Web2Wave, or their equivalents.
- Connect ad spend, subscription data, and backend revenue into unified reporting.
- Identify tracking breaks and solve them with structured approaches.
- Translate performance data into clear creative inputs and hypotheses.
- Work with Creative Strategists to prioritize tests, define success metrics, and interpret results.
- Maintain tagging systems and structured learning logs.
- Lead performance reviews clearly and confidently.
- Explain platform limitations and tracking realities to clients.
- Communicate what happened, why it happened, and what changes next.
- Maintain short feedback loops across performance, creative, CRM, and product teams.
What We're Looking For
- 3+ years in mobile performance marketing or app growth.
- Hands-on experience with Meta (App campaigns), Google App Campaigns, Apple Search Ads, and TikTok Ads.
- Experience using MMPs such as AppsFlyer, Adjust, or Singular.
- Demonstrable experience scaling subscription apps or trial-based products.
- Deep comfort with attribution ambiguity and signal constraints.
- Strong commercial judgement focused on payback, not just CPI.
- Comfortable working with SKAN, AEM, and CAPI / server-side tracking.
- Able to debug tracking and event mapping issues logically.
- Structured, analytical thinker.
- Clear communicator in client settings.
- Not reliant on creative to save performance.
Technical Stack
- Ads: Apple Search Ads, Google App Campaigns, Meta, TikTok Ads
- Analytics: AppsFlyer, Adjust, Singular, SKAN, AEM, CAPI
- Tools: RevenueCat, FunnelFox, Web2Wave
Team & Environment
You'll work inside a growth squad, collaborating closely with Creative Strategists, CRM, and product teams.
Work Mode
This is a hybrid role based in London.
Aperture is an equal opportunity employer.
