Digital is hiring a Growth Lead (AI / SaaS)

An AI SaaS Client is looking for a hands-on Growth Lead to drive the launch and growth of an AI-powered SaaS product targeting SMBs. This is a highly execution-focused role where you’ll own the go-to-market strategy, user acquisition, and product growth from 0→1. You’ll work closely with founders, product, and engineering teams to shape positioning, launch strategy, and growth experiments with direct impact on user adoption and revenue. Responsibilities - Own end-to-end go-to-market strategy for new product launches. - Drive 0→1 product growth, from early positioning to scaling acquisition. - Design and execute growth experiments across onboarding, activation, and retention. - Define ICP, positioning, and messaging based on user insights and market signals. - Lead Product Hunt launches and other community-driven growth initiatives. - Build and optimize conversion funnels (landing pages, onboarding flows, pricing). - Conduct user interviews and translate insights into product and growth strategies. - Create product-facing content, including demos, use cases, and launch assets. - Collaborate closely with product and engineering to iterate quickly on features and UX. - Manage external partners (agencies, creators, or growth channels) as needed. Requirements - Proven experience working on 0→1 products in startup or early-stage environments. - Strong track record of driving user growth, activation, or revenue outcomes. - Hands-on experience with GTM strategy, product launches, and growth execution. - Ability to operate across product, marketing, and growth (hybrid mindset). - Experience running experiments (A/B testing, onboarding optimization, funnel improvements). - Comfortable working in a fast-paced, ambiguous environment with high ownership. - Strong communication skills — able to translate product value into clear messaging. - Experience with AI, SaaS, or developer tools is a plus.