Packt is hiring a Growth Lead to expand direct reach and drive revenue within the Software Engineering and Architecture vertical. You’ll own the growth strategy, focusing on maximizing direct user acquisition and engagement through growth marketing activities, leveraging existing products, and collaborating with key functional product leads.
What You'll Do
- Develop and execute a growth strategy tailored to your vertical, with a focus on user acquisition, direct reach, and revenue.
- Drive direct demand through growth marketing techniques including outbound email, social, and network marketing.
- Work closely with product leads to optimize existing tools and channels.
- Collaborate with the Email Product Lead to leverage templates, segmentation, and CDP data, using Omeda for targeted campaigns.
- Partner with the eCommerce Product Lead to design landing pages for SEO and list-building efforts.
- Coordinate with eCommerce to support paid marketing campaigns aligned with your vertical’s goals.
- Utilize playbooks from the Events Product Lead for event-based growth, from speaker sourcing to marketing through Eventbrite and Airmeet.
- Collaborate with the Newsletter Product Lead to drive sponsorship revenue and product placements.
- Utilize Google Analytics to track real-time performance metrics by channel, adjusting strategies based on data insights.
- Conduct experiments on conversion rate optimization, A/B testing user flows, and other acquisition tactics.
- Engage in vertical-specific catalogue curation with custom landing pages.
- Report on growth strategies, metrics, and results to cross-functional teams and senior leadership.
- Stay current on industry trends, user acquisition strategies, and new tools.
What We're Looking For
- 3-5 years in growth marketing, digital marketing, or a related role focused on user acquisition and direct revenue.
- Proven experience driving growth through channels like SEO, PPC, email, and content marketing.
- Strong analytical skills with proficiency in tools like Google Analytics and the ability to interpret data for growth insights.
- High ownership and initiative, able to manage and execute projects independently.
- Strong collaborator, able to work with product leads across eCommerce, email, events, and other functions.
Nice to Have
- Experience in tech publishing, SaaS, or other content-driven industries.
- Familiarity with lifecycle marketing and retention strategies.
- Background in rapid experimentation and A/B testing to optimize user journeys.
Technical Stack
- Google Analytics
- Omeda
- Eventbrite
- Airmeet
Team & Environment
You will be part of the Software Engineering & Architecture Business Unit, working with key functional product leads across eCommerce, email, AI and book+, and events.
Benefits & Compensation
- Bonus scheme
- 5 day working week
- 25 days annual holiday (plus bank holidays)
- Flexible hours: choose how, when, and where you work within India
- Training programs and Certification
- Group Medical Insurance
- Wellness initiatives
Work Mode
This role is open to candidates in India and the UK, offering flexible, remote work options.
Packt is an equal opportunity employer.
