WPP Media is hiring a GroupM EMEA Careers - Tech Digital Analytics Consultant

WPP Media is looking for a Tech Digital Analytics Consultant to join GroupM EMEA Careers. You will manage projects for large, complex clients, designing and implementing integrated digital marketing solutions in a multidisciplinary, friendly, and collaborative context.

What You'll Do

• Manage projects dedicated to large and complex clients.
• Follow digital analytics activities in a multidisciplinary, friendly, and collaborative context.
• Design and implement integrated digital marketing solutions for top-tier clients.
• Develop and communicate tagging implementation strategy and logic clearly.
• Write and implement requirements/implementation documents independently, taking care of all details.
• Translate business requirements into specific goals and KPIs by developing measurement frameworks for clients’ digital programs.

What We're Looking For

• Ability to develop and communicate tagging implementation strategy and logic clearly and simply without technical jargon.
• Ability to communicate tagging implementation strategy and logic clearly with technical jargon to a developer team.
• Knowledge of main tracking topics like JS objects and arrays.
• Daily use and experience with Google Analytics, Google Analytics 4, Google Tag Manager, and Firebase Analytics for both technical implementation and data analysis.
• Ability to independently write and implement a requirements/implementation document.
• Hands-on experience with JavaScript, HTML, and CSS.
• Hands-on experience with SQL.
• Hands-on experience working with a dataLayer in every web/app context.
• Hands-on basic experience with Web Browsers And Tracking Protections (session/local storage, 1st/3rd party cookies, anti-tracking technologies).
• Hands-on experience with Data Studio or another data visualization platform.
• Fluent spoken and written English.
• Curiosity for learning.
• Excellent attention to detail.
• Ability to think out of the box.
• Ability to manage time effectively across competing priorities.
• Exemplary presentation skills and ability to provide outstanding customer service.
• Organizational skills and the ability to work in high-pressure situations, handling multiple tasks and projects at once.

Nice to Have

• Demonstrated passion for the field of analytics and ability to pick up new skills proactively.
• Familiarity with digital marketing channels dynamics from a technical perspective (SEO, SEA, SOCIAL).
• Ability to develop measurement frameworks for clients’ digital programs.
• Familiarity with marketing technology concepts including CDPs, DMPs, and identity resolution.

Technical Stack

• Google Analytics, Google Analytics 4, Google Tag Manager, Firebase Analytics
• JavaScript, HTML, CSS
• SQL
• Data Studio

Team & Environment

You will join a team of thinkers, builders, creators and problem solvers over 1,000 strong, across 20 markets. The role operates in a multidisciplinary, friendly, and collaborative context.

Benefits & Compensation

• Competitive medical, vision, and dental insurance.
• Group retirement plans.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to global WPP Media & WPP networks to pursue passions, grow networks, and learn.
• Employee resource groups.
• Frequent in-office events showcasing team wins, sharing thought leadership, and celebrating.

Work Mode

This role follows a hybrid work model.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect where everyone feels they belong and has the same opportunities to progress.