WPP Media is looking for a Tech Digital Analytics Consultant to join GroupM EMEA Careers. You will manage projects for large, complex clients, designing and implementing integrated digital marketing solutions in a multidisciplinary, friendly, and collaborative context.
What You'll Do
- Manage projects dedicated to large and complex clients.
- Follow digital analytics activities in a multidisciplinary, friendly, and collaborative context.
- Design and implement integrated digital marketing solutions for top-tier clients.
- Develop and communicate tagging implementation strategy and logic clearly.
- Write and implement requirements/implementation documents independently, taking care of all details.
- Translate business requirements into specific goals and KPIs by developing measurement frameworks for clients’ digital programs.
What We're Looking For
- Ability to develop and communicate tagging implementation strategy and logic clearly and simply without technical jargon.
- Ability to communicate tagging implementation strategy and logic clearly with technical jargon to a developer team.
- Knowledge of main tracking topics like JS objects and arrays.
- Daily use and experience with Google Analytics, Google Analytics 4, Google Tag Manager, and Firebase Analytics for both technical implementation and data analysis.
- Ability to independently write and implement a requirements/implementation document.
- Hands-on experience with JavaScript, HTML, and CSS.
- Hands-on experience with SQL.
- Hands-on experience working with a dataLayer in every web/app context.
- Hands-on basic experience with Web Browsers And Tracking Protections (session/local storage, 1st/3rd party cookies, anti-tracking technologies).
- Hands-on experience with Data Studio or another data visualization platform.
- Fluent spoken and written English.
- Curiosity for learning.
- Excellent attention to detail.
- Ability to think out of the box.
- Ability to manage time effectively across competing priorities.
- Exemplary presentation skills and ability to provide outstanding customer service.
- Organizational skills and the ability to work in high-pressure situations, handling multiple tasks and projects at once.
Nice to Have
- Demonstrated passion for the field of analytics and ability to pick up new skills proactively.
- Familiarity with digital marketing channels dynamics from a technical perspective (SEO, SEA, SOCIAL).
- Ability to develop measurement frameworks for clients’ digital programs.
- Familiarity with marketing technology concepts including CDPs, DMPs, and identity resolution.
Technical Stack
- Google Analytics, Google Analytics 4, Google Tag Manager, Firebase Analytics
- JavaScript, HTML, CSS
- SQL
- Data Studio
Team & Environment
You will join a team of thinkers, builders, creators and problem solvers over 1,000 strong, across 20 markets. The role operates in a multidisciplinary, friendly, and collaborative context.
Benefits & Compensation
- Competitive medical, vision, and dental insurance.
- Group retirement plans.
- Significant paid time off.
- Preferential partner discounts.
- Employee mental health awareness days.
- Access to global WPP Media & WPP networks to pursue passions, grow networks, and learn.
- Employee resource groups.
- Frequent in-office events showcasing team wins, sharing thought leadership, and celebrating.
Work Mode
This role follows a hybrid work model.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect where everyone feels they belong and has the same opportunities to progress.
