Crossmedia is hiring a Group Director, Optimization

Crossmedia is hiring a Group Director, Optimization to lead the design, execution, and advancement of optimization strategies at the intersection of analytics and biddable media. This strategic player-coach role unlocks measurable growth for clients by leveraging advanced analytics, machine learning, and proprietary solutions.

What You'll Do

• Define the agency’s optimization vision, aligning with the broader Analytics & Data Science strategy.
• Partner with media planning, biddable media, technology, and product teams to integrate optimization into campaign planning, execution, and measurement.
• Evangelize the role of optimization across the agency and with clients, highlighting its impact on business outcomes.
• Collaborate in the optimization of campaigns across biddable media platforms.
• Apply audience segmentation, bid strategies, pacing, and budget allocation to maximize media efficiency.
• Build and refine testing roadmaps and execute them directly in-platform.
• Leverage predictive modeling, bidding algorithms, and automation in partnership with Data Science to enhance performance.
• Implement and monitor performance guardrails, pacing checks, and anomaly detection to ensure campaigns deliver consistently.
• Integrate attribution solutions and cross-channel measurement to validate and optimize business outcomes.
• Deploy and test proprietary products & solutions, providing feedback for ongoing innovation.
• Serve as a senior point of contact for clients on optimization and performance measurement.
• Translate complex analytics into clear, compelling stories that connect optimization results to client business objectives.
• Present insights that explain what happened, why it matters, and what actions should follow.
• Provide thought leadership on evolving optimization techniques, automation, and industry best practices.
• Mentor and coach optimization and analytics professionals.
• Foster a culture of innovation, curiosity, and continuous improvement.
• Build capabilities to scale optimization across multiple clients and verticals.

What We're Looking For

• 10+ years of experience in hands-on optimization and analytics within an agency, consultancy, or ad tech environment.
• Proven expertise managing campaigns across programmatic, paid search, paid social, and retail media platforms.
• Advanced skills in bid strategy optimization, audience segmentation, pacing/budget management, and multichannel attribution.
• Hands-on experience with incrementality testing, causal modeling, and advanced measurement frameworks.
• Proficiency with data and visualization tools (SQL, Python/R, Power BI, Tableau, Datorama).
• Familiarity with the ad tech and mar tech ecosystem.
• Strong leadership skills, with the ability to influence stakeholders while remaining executional and detail oriented.
• Excellent communication skills, with the ability to simplify complex data into actionable insights and storytelling.

Technical Stack

• Analytics: SQL, Python/R, Power BI, Tableau, Datorama
• Platforms: DV360, The Trade Desk, Google Ads, SA360, Meta, LinkedIn, TikTok, Snapchat, Twitter/X, Pinterest, Amazon, Walmart Connect, Instacart

Team & Environment

This role is part of Redbox, the analytics and business intelligence team, and sits at the intersection of analytics and biddable/performance media.

Benefits & Compensation

• Compensation: $175k-$200k, commensurate with experience.
• Flexibility to work in hybrid manner with in-office and work from home options.
• Open/Flexible PTO with US & UK specific policies.
• Sponsored healthcare options and agency-wide physical & mental health support.
• 401k with company match (USA), and generous Pension (UK).
• Paid sabbatical at significant milestone anniversaries.
• Generous paid parental leave policy.
• Life milestone recognition & support.
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy.
• Cell phone/tech reimbursement.
• Student Loan payment plan (US).
• Tuition reimbursement.
• Learning & Development and training programs.

Work Mode

This is a hybrid position, open to remote candidates in the USA.

Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.