Pavago is looking for a Google Ads and Meta Ads Specialist to lead paid digital campaigns focused on client lead generation. You will blend creative strategy with data-driven execution, owning everything from ad setup and A/B testing to landing page optimization.
What You'll Do
- Build and A/B test high-converting, mobile-first landing pages using WordPress. Align messaging with ads and improve layouts, CTAs, and forms.
- Plan, launch, and manage full-funnel Google and Meta campaigns. Define goals, budgets, bidding strategies, and ad formats while maintaining clean campaign structures.
- Track and optimize Google and Meta Ads using Google Analytics and platform tools. Adjust bids, targeting, and creatives based on key metrics and troubleshoot underperformance.
- Create and refine ad copy and visuals with internal and external teams, tailoring creatives to audience segments and funnel stages.
- Build and manage custom, lookalike, and retargeting audiences using CRM data and behavior insights. Set up tracking pixels for attribution.
- Identify high-intent keywords via Google Keyword Planner, structure ad groups effectively, and manage negative keyword lists.
- Deliver reports with performance metrics, trends, and actionable recommendations for campaign growth.
- Coordinate with design, development, and account teams, communicating updates and needs through collaboration tools.
What We're Looking For
- 5+ years in digital marketing with a focus on Google Ads, Meta Ads, and landing page optimization.
- Proven experience in lead generation campaigns.
- Deep understanding of conversion funnel design, sales enablement through digital ads, and A/B testing frameworks.
- Proficiency in Google Ads, Google Analytics, Meta Ads Manager, Keyword Planner, and landing page builders.
- Strong analytical and problem-solving skills to interpret data and optimize strategies.
Technical Stack
- Google Ads
- Google Analytics
- Meta Ads Manager
- Google Keyword Planner
- WordPress
Team & Environment
You will coordinate with design, development, and account teams.
Work Mode
This is a remote position.
Pavago is an equal opportunity employer.
