Role Overview
The Go-to-Market Engineer will lead the development and execution of outbound strategies focused on generating qualified demos. You’ll be responsible for shaping the initial stages of the sales funnel by identifying target markets, enriching contact data, and launching multi-channel campaigns that convert. This role blends technical automation, data precision, and hands-on outreach to fuel predictable growth.
Key Responsibilities
- Construct and manage a defined total addressable market in Clay, sourcing and organizing companies across Retail, Hospitality, and Logistics in the DACH region
- Automate the discovery and enrichment of key decision-makers, ensuring accurate, structured lead transfers into HubSpot
- Implement real-time triggers—such as hiring surges, leadership shifts, or new site openings—to time outreach for maximum relevance
- Design and run end-to-end outreach sequences across email, LinkedIn, and other channels, including writing original messaging
- Drive demo bookings as the primary success metric, supporting both personal and team-level pipeline goals
- Enforce strict CRM data standards: eliminate duplicates, maintain lifecycle accuracy, and refine pipeline reporting views
- Conduct direct research when automation falls short—you’ll build systems, but also execute them
- Continuously refine targeting, copy, and sequence logic based on performance data
Required Skills
- Demonstrated track record in building and managing outbound GTM infrastructure
- Proficiency in transforming raw, unstructured data into reliable automated workflows
- Direct experience with Clay, HubSpot, Lemlist, n8n/Make, and AI assistants like Claude
- Ability to craft compelling, concise messaging for email and LinkedIn outreach
- Strong commitment to data integrity and CRM cleanliness
- Familiarity with signal-based targeting using job postings, news, and organizational changes
- Independent mindset with a focus on action, testing, and data-driven iteration
