3M is looking for a Global Social Media Analyst to join our team. You will be responsible for developing and executing B2B social media, influencer, and digital strategies, creating engaging content, and analyzing performance to support key product portfolios and launches.
What You'll Do
- Develop and execute B2B social media, influencer, and digital strategies aligned to key product portfolios and launches, ensuring best practices and brand consistency across platforms.
- Plan, create, and manage global social media content calendars—including copywriting, visual direction, shooting and editing social content, publishing, and community engagement—ensuring alignment with brand and governance standards.
- Lead influencer and KOL programs, including identification, activation, relationship management, and integration of user-generated and earned content.
- Capture, edit, and publish real-time social content at events, collaborating with internal teams to highlight product stories, customer experiences, and brand presence.
- Collaborate cross-functionally with Paid Media and Portfolio teams to ensure synergy across paid, organic, and influencer efforts; support campaign asset creation, ad copy, and visual execution.
- Monitor and report performance across social and influencer campaigns, providing actionable insights, trend analysis, and competitive benchmarking to optimize impact.
What We're Looking For
- Bachelor’s degree or higher (completed and verified prior to start).
- Two (2) years of social media experience in a private, public, government, or military environment.
- Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Nice to Have
- Technology fluency with a good understanding of primary global social media platforms and tools (Meta, Linkedin, YouTube, etc.).
- Experience with Adobe Creative Cloud / video and photo editing tools.
- Experience with Sprinklr or related social publishing tools.
- Experience working with international teams.
Technical Stack
- Meta, Linkedin, YouTube
- Adobe Creative Cloud
- Sprinklr
Team & Environment
You will collaborate cross-functionally with Paid Media and Portfolio teams. You'll join a collaborative environment with curious, creative people across a wide variety of global locations, technologies, and products.
Benefits & Compensation
- Compensation: $96,557 - $118,014 (includes base pay plus variable incentive pay).
- Medical, Dental & Vision
- Health Savings Accounts
- Health Care & Dependent Care Flexible Spending Accounts
- Disability Benefits
- Life Insurance
- Voluntary Benefits
- Paid Absences
- Retirement Benefits
Work Mode
This role is onsite. Safety is a core value at 3M; all employees are expected to contribute to a strong Environmental, Health, and Safety (EHS) culture.
3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.
