Capsule is hiring its first Founding Product Marketer to scale our go-to-market efforts. In this role, you will build the foundation of product marketing, owning everything from messaging and launch strategy to enablement and content. You'll shape our story and be hands-on to bring it to life.

What You'll Do

Own Capsule’s positioning and messaging across ICP segments.
Lead product launches from brief through GTM execution (email, website, videos, enablement).
Collaborate with product and design to influence roadmap and prioritization based on market insights and customer feedback.
Partner with sales to develop playbooks, decks, and videos that map to real buyer needs and objections.
Help define and segment core personas across champions, users, budget owners, and exec sponsors.
Shape Capsule’s product marketing function: goals, processes, and cross-functional collaboration.

What We're Looking For

You have led early-stage product marketing and can move between strategy and hands-on execution.
You have worked closely with sales and GTM teams to drive adoption and accelerate pipeline.
You are a pro at creating content for a variety of formats and use cases.
You know how to translate features into stories that resonate with decision-makers.
You are a great writer and storyteller, who can communicate complex ideas simply.
You have an extremely strong bias toward action and are energized by startup pace and ambiguity.
You enjoy being a product power user and contributing to product development.
You enjoy the sport of making a huge impact with modest resources.
You know your way around a video editing tool.

Nice to Have

Strong design sense or experience working with creative tools.
Experience marketing enterprise SaaS or marketing/creative tools.
Worked closely with sales teams selling into enterprise accounts.

Team & Environment

You will be the key connector between product, sales, and marketing, reporting to Natalie Taylor, Head of Marketing.

Benefits & Compensation

Compensation: $130,000 – $190,000 + generous equity package at a fast-growing early-stage startup.
Generous equity package at a fast-growing early-stage startup backed by some of the best investors in the world.
Fully remote position.
Opportunity to shape a key growth function from the ground up.
Direct impact on company strategy and growth.
Influence on product development as a power user.