Responsibilities
- Run paid LP velocity. Net-new landing pages weekly. Ship-in-three-days as the standard for fresh LPs. Every paid sub-segment we open up gets its own dedicated surface, and you're the person making sure that surface exists before the spend turns on.
- Run CRO experimentation. Four to eight live tests at any given time, two to three shipping per week by day 60. No button-color theatre — real tests on hypotheses that move the needle.
- Own the signup funnel. Everything from paid click to the moment the user hits signup. Handoff to the Growth PM at signup. Until then it's yours.
- Own site information architecture. A 90+ day deliverable. You ship it incrementally, not as a big-bang redesign.
- Ship the code yourself. You ship solo until Phase 3 brings on a dedicated Growth Engineer. Comfortable in the IDE is non-negotiable.
Requirements
- 3–7 years as principal IC web lead, growth engineer, or founding CRO at a PLG B2B SaaS or consumer fintech with $500K+/month paid spend.
- You ship code and design solo. React and Tailwind. One of Next.js, Astro, or Remix. One no-code (Framer or Webflow) at production quality.
- AI-native daily workflow. Claude Code or Cursor, plus V0/Lovable/Bolt, plus Framer AI or Webflow AI, plus Figma Make.
- CRO rigor. Power calculations, hypothesis framing, real reads on real tests.
- Taste. Your LPs don't look like templates.
- Solo-shipping instinct. You don't wait to be unblocked. You ship.
- Founder mentality. You're building a function, not inheriting one. You thrive with ambiguity, move fast, and figure things out.
- EU primary (Warsaw, Paris, London, Berlin, Amsterdam, Helsinki, Stockholm, Istanbul). NYC secondary.
Nice to Have
- You've built a vertical-LP playbook from scratch and have the conversion data to show it worked.
- You've owned a rebrand or domain migration without tanking conversion through it.
- You've worked somewhere the founders had strong opinions about the brand and you loved partnering on it, not working around it.
Additional Information
- The best work happens when you're in the room.
