Medley Learning is hiring a Founding Growth Marketer to build the engine that helps HVAC owners discover and adopt WorkHero. You will own the growth strategy and execution across the marketing stack, from content and landing pages to lifecycle marketing and performance dashboards.

What You'll Do

Partner with leadership on overall positioning and go-to-market strategy.
Design and run growth experiments, making informed bets on new channels.
Track and report key metrics to the board and CEO.
Build and run WorkHero’s content marketing from ideation to distribution across video, blog, newsletter, and social.
Launch organic social campaigns and lifecycle content to generate awareness and conversion.
Test influencer collaborations, podcasts, and newsletters to extend reach and credibility in the HVAC industry.
Ship landing page tests, copywriting, and new channel experiments (SEO, events, conferences).
Create sales and marketing collateral for founder-led selling and channel partners.
Build dashboards and report on critical funnel metrics (cost per MQL, time to opportunity, conversion rates, funnel velocity).
Manage paid media strategy and day-to-day execution through consultants and partners (Meta, Google Ads, etc.).
Monitor and optimize the funnel from Lead → Opportunity → Customer, improving lead quality and velocity.
Refine lifecycle marketing, lead scoring, and HubSpot workflows to nurture qualified leads and accelerate revenue.

What We're Looking For

3–7 years in growth or content-led marketing in consumer, B2B2C, or vertical SaaS.
Proven strength in content-led growth and full-stack marketing.
Bias toward scrappy execution and high agency; ability to work independently without heavy internal support.
Demonstrated fluency with HubSpot and Webflow.
Analytical mindset and data fluency with experience building dashboards and reporting on funnel performance.
Comfort managing paid media consultants and analyzing results across channels.
Strong writing skills and strong visual taste.
Demonstrated experience leveraging AI tools to extend daily impact.
Curiosity about the trades and empathy for small business owners.

Nice to Have

New York or east coast based.
Fluency with Meta Ad Manager, Figma, and other marketing tools.
A personal connection to HVAC or other skilled trades.
Marketing experience in HVAC, broader skilled trades, or vertical SaaS.

Technical Stack

HubSpot
Webflow
Meta Ad Manager
Figma

Team & Environment

You will join a small team and report directly to the co-founder and CEO, collaborating closely with Sales, Service, and Product. This is a fast-paced startup environment where you will learn quickly, figure things out on your own, and work cross-functionally. Your impact will be immediate and measurable.