Responsibilities
- Define Leap’s patient-facing design standard across marketing, onboarding, education, therapy support, and reactivation to create a coherent experience that feels credible, human, and easy to act on.
- Design the end-to-end member journey by working with Member Growth, care teams, clinical operations, product, and content to understand where patients are confused, skeptical, overwhelmed, or dropping off — then turn those insights into clearer, lower-friction experiences across awareness, consult scheduling, onboarding, therapy support, adherence, and reactivation.
- Build systems that let great design scale by creating reusable patterns, components, templates, QA processes, AI-assisted workflows, and production standards across web, email, direct mail, print, swag, educational materials, and internal workflows.
- Improve member activation through high-performing creative by designing direct-response campaigns across direct mail, email, landing pages, paid ads, multi-step funnels, and related channels, with every decision tied to clarity, trust, conversion, and action.
- Turn healthcare complexity into simple, responsible experiences by making difficult information easier to understand without oversimplifying, overpromising, or creating unnecessary anxiety.
- Act as a creative lead and hands-on maker by shaping briefs, guiding visual systems, improving message hierarchy, coordinating copy, illustration, motion, web, lifecycle, and vendor partners as needed, and staying close enough to the work to design and produce polished, production-ready assets.
Requirements
- A broad designer with strong patient/customer experience judgment, specifically in lifecycle marketing, member engagement, patient education, or high-consideration consumer decisions.
- Strong product, UX, and research instincts, including the ability to map journeys, structure information, design flows, talk to users and internal teams, identify patterns, and translate qualitative insight into better experiences.
- Direct-response and growth design experience, having designed creative where success was measured by conversion, activation, enrollment, response rate, lead generation, or another measurable action.
- Excellent visual design craft and message hierarchy, with work that is clean, thoughtful, and disciplined, using hierarchy, typography, layout, imagery, pacing, narrative, headlines, and CTAs to guide attention and drive action.
- Experience building systems, not just assets, including the creation of reusable patterns, templates, standards, and workflows that make a company’s creative output more coherent, scalable, and efficient.
- Print, digital, and modern production fluency, including understanding what it takes to get direct mail to press, launch landing pages, design for email constraints, QA assets, and work effectively with vendors and channel owners. Fluent in contemporary design tools and has strong opinions about how AI is changing creative workflows.
- Comfortable directing outside creative talent, including briefing, managing, and reviewing work from agencies and contractors, giving clear direction, holding the line on quality and brand, and keeping projects on schedule even when the candidate is the only in-house designer.
- High agency, low ego, and comfort with complexity, including the ability to create structure from ambiguity, move fast, explain decisions clearly, incorporate feedback across functions, and design in regulated, emotionally sensitive environments where accuracy, trust, and nuance matter.
Nice to Have
- Experience in healthcare, benefits, insurance, pharmacy, financial services, or another regulated category.
- Experience with HubSpot, Customer.io, Braze, Iterable, Mailchimp, Webflow, Framer, or similar marketing, lifecycle, and landing-page tools.
- Familiarity with HTML/CSS, responsive design, accessibility, and real-world email or landing-page constraints.
- Motion, GIF, video, illustration, or lightweight digital ad production experience.
- Experience building or improving creative workflows, templates, design systems, AI-assisted production processes, or campaign QA systems.
Team
Structure: The role reports into the broader organization and works with Member Growth, care teams, clinical operations, product, and content teams. The candidate will be Leap’s first designer and will act as a creative lead while also being a hands-on maker.
