Responsibilities
- NNL Program Execution: Create and execute regional go-to-market plans specifically designed to overachieve on net-new logo goals and lead conversion targets.
- Intent-Based Velocity: Monitor and act on real-time intent data (e.g., 6sense) to launch rapid-response campaigns targeting Corporate accounts showing high-priority signals.
- Database Growth & Prospecting: Support end-to-end activities for list criteria development, specifically focusing on expanding our contact database within prospect-only "greenfield" territories.
- Scalable High-Value Offers: Manage and deliver "door-opener" campaigns—such as virtual threat briefings or self-service security assessments—designed to convert cold Corporate prospects into active sales opportunities.
- Full-Lifecycle Event Management: Support in-person and virtual programs, including venue sourcing and post-event uploads, with a relentless focus on accelerating follow-up to ensure NNL conversion.
- Sales & SDR Alignment: Deliver marketing communications to sales and SDR teams to ensure they are equipped with the right "Net New" messaging for outbound sequences.
- Data-Driven Reporting: Regularly report on metrics and trends leveraging Salesforce, focusing on ROI from campaigns specifically targeting new business vs. existing customers.
- Budget & Project Management: Manage a very tight project timeline and budget to deliver high-impact marketing activity without sacrificing quality or speed.
Requirements
- 1–3 years of experience in developing demand within a high-tech B2B environment, with a preference for cybersecurity.
- Bachelor’s Degree in Communications, Marketing, Business, or a related field.
- Technical Aptitude: Past experience working with Salesforce and lead generation tools to manage data and report results.
- Vendor & Agency Experience: Ability to work with third-party providers for list services, conferences, and demand gen programs.
Nice to Have
- Preference for cybersecurity industry experience.
- A "Hunter" Mentality: A passion for discovering new ways to creatively differentiate CrowdStrike to prospects who haven't yet joined the "Crowd."
- Courage & Initiative: The drive to take initiative in a fast-paced environment, address problems head-on, and continuously improve our NNL acquisition process.
Compensation
The base salary range for this position for all U.S. candidates is $70,000 - $110,000 per year, with eligibility for bonuses, equity grants and a comprehensive benefits package that includes health insurance, 401k and paid time off.. Equity: true
