Sanity is looking for a Senior Field Marketing Manager to own and execute our industry events and partner events strategy. You will be the driving force behind Sanity's presence at key industry conferences, developer events, and partner summits that connect us with technical decision-makers across the web, content, and AI landscape. This role sits at the intersection of marketing, sales, and partnerships.
What You'll Do
- Own the industry events strategy: Plan, execute, and optimize our presence at major industry conferences, AI conferences, and developer events
- Collaborate on partner events: Work with the partnerships team on co-marketing events including Partner Summits and agency-driven events
- Lead pre/post-event sales alignment: Develop comprehensive strategies with sales to maximize event ROI, from targeted outreach before events to follow-up campaigns
- Manage overall field marketing budgets: Oversee event budgets in the $1M+ range annually, optimizing spend against pipeline generation and MQL targets
- Measure and report on impact: Track event performance against S2 generation, MQL targets, and pipeline contribution
- Direct end-to-end on-site logistics, managing real-time execution and serving as the central liaison between organizers and sponsors
What We're Looking For
- 7+ years of experience in field marketing, event marketing, or demand generation, with a focus on industry events
- Proven track record managing large event portfolios with large budgets
- Experience in the web, content management, developer tools, or AI space
- Strong sales alignment skills and experience partnering with sales teams to turn event presence into qualified pipeline
- Experience at a growth-stage or enterprise company with sophisticated GTM motions
- Data-driven mindset, measuring everything and optimizing based on results
- Excellent project management skills to juggle multiple events, vendors, and stakeholders simultaneously
- Willingness to travel regularly to events across the US and internationally
- Located in the Continental United States
Nice to Have
- Experience marketing to developers and technical decision-makers
- Background at a CMS, DXP, or content-focused company
- Experience with executive event programs and C-level audience engagement
- Familiarity with ABM strategies and account-based event marketing
Benefits & Compensation
- A highly-skilled, inspiring, and supportive team
- Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth
- A global, multi-culturally diverse group of colleagues and customers
- Comprehensive health plans and perks
- A healthy work-life balance that accommodates individual and family needs
- Competitive stock options program and location-based salary
Work Mode
This is a local-country role. Candidates must be located in the Continental United States.
Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, or gender identity.
