Sphera India Pvt. Ltd. is hiring a Field Marketing Manager for its Process Safety Management offering. In this role, you will act as the primary driver to execute integrated marketing campaigns that support business goals. You will use market insight to facilitate customer engagement, build pipeline, accelerate sales, and generate revenue.
What You'll Do
- Create and execute high performing marketing event programs including tradeshows, webinars and user meetings.
- Orchestrate and project manage multichannel campaigns leveraging digital, social media, web, virtual and in-person events, and email.
- Participate in sales team calls, in-person meetings, quarterly business reviews, and joint planning sessions to ensure alignment.
- Set goals and define metrics for each marketing campaign including targeted lead flow to maximize pipeline generation and sales velocity.
- Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, making recommendations for future optimization.
What We're Looking For
- 5+ years' experience in KPI-driven field marketing.
- Experience in developing buyer-centric demand generation campaigns in close alignment with sales leaders.
- University degree (bachelors or equivalent) in related field (e.g. communications, marketing, journalism).
- Strong campaign orchestration, message optimization, persona and buying cycle experience.
- Software Knowledge - MS Office.
Nice to Have
- Experience ideally in a B2B environment and/or in the software industry.
- Knowledge in combining traditional field marketing practices with new digital methods such as Account Based Marketing, Marketing Automation and Online Advertising.
- Experience with marketing automation tools, sales enablement tools, SalesForce.com an asset.
Technical Stack
- MS Office
- Marketing automation tools
- Sales enablement tools
- SalesForce.com
Team & Environment
Collaborate with senior sales leadership as well as regional, strategic, channel, program, operations, and corporate marketing teams.
Sphera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
