Everyday Health Group is hiring a Campaign Manager, Branded Content & Paid Social. You will handle the creation and distribution of performance-driven branded content, with a strong focus on paid social across platforms and formats. This role blends project management with creative execution, independently managing assigned campaigns while collaborating closely with internal partners to deliver high-quality, on-brand content that supports client KPIs.
What You'll Do
- Manage the end-to-end execution of sold branded content campaigns across formats and channels, including social, articles, and video
- Write clear, engaging, and on-brand copy tailored to platform and audience
- Manage production timelines and creative resources like designers, video producers, and creators
- Work closely with Client Success Managers to deliver on-brand messaging and address client feedback
- Support the planning, launch, and optimization of paid social campaigns across platforms including Meta, YouTube, and TikTok, including hands-on campaign setup and management in ad manager tools
- Test and iterate on social content and ad formats to help evolve branded content offerings
- Collaborate with the social team on new sellable franchises and series
- Collaborate with the Research team to test select content through effectiveness studies and apply learnings to future campaigns
Team & Environment
This role is part of Pumpkin Studio, the in-house branded content studio. You will partner closely with Client Success, Social, Creative, and Research teams and report to the Senior Director of Branded Content.
Work Mode
This is a fully remote position.
