What You'll Do
Take full ownership of a growing national event calendar, overseeing every phase of the tradeshow and conference program from initial planning through post-show follow-up. You’ll manage 20 to 30 events each year, aligning booth size, staffing, and marketing support with each event’s strategic tier to maximize return on investment.
Oversee a six-figure annual budget, tracking expenditures across booth fees, sponsorships, shipping, and branded materials. You’ll identify cost risks early, make informed trade-offs, and ensure resources are allocated efficiently across events of varying scale.
Lead logistics for booth setup, inventory management, and on-site operations, coordinating with vendors, fulfillment centers, and shipping partners. Maintain accurate records of booth assets stored across multiple locations and ensure timely delivery to and from each event.
Collaborate with sales leadership to staff booths strategically, aligning representatives with events based on territory, audience, and business goals. Partner with marketing and partnerships teams to produce co-branded webinars and manage event-related content, including CE programming when applicable.
Design engaging, on-brand experiences that stand out in crowded show floors. Bring fresh ideas to swag, activations, and booth design—grounded in consumer trends and brand integrity—while ensuring all materials are consistent and impactful.
Manage lead capture systems at each event and coordinate with sales and lifecycle teams to ensure prompt follow-up. Use event data to measure engagement, pipeline influence, and conversion, reporting insights back to stakeholders.
Communicate proactively with senior leaders across departments, providing clear updates on timelines, risks, and resource needs. Help refine playbooks and SOPs to support scalable, repeatable event execution as the program grows.
Requirements
- Minimum of 5 years in event management, field marketing, or tradeshow coordination, preferably within a high-volume environment of 15+ events per year
- Proven track record managing six-figure event budgets, with strong skills in forecasting, spend tracking, and financial decision-making
- Exceptional organizational ability—capable of juggling multiple events at different stages: planning, shipping, on-site, and post-event
- Hands-on experience with end-to-end event logistics, including vendor contracts, warehouse coordination, shipping, and on-site execution
- Strong communication skills with the ability to collaborate across Sales, Marketing, and Partnerships, including in high-level discussions
- A keen eye for brand presentation—committed to high standards in booth design, signage, and customer-facing materials
- Curiosity about event trends and consumer behavior, with the ability to turn insights into creative activations
- Experience measuring event performance through lead capture, engagement metrics, and pipeline reporting
- Familiarity with tools such as Webflow, HubSpot, Canva, Google Sheets, Notion, and event logistics platforms
- Willingness to travel 30–40%, including multi-day conferences and occasional weekend events
Benefits
- Full ownership of a strategic, high-visibility event program that shapes brand presence in the industry
- Direct influence over how the company engages with key audiences at national and regional events
- Opportunity to work cross-functionally with Sales, Marketing, and Partnerships teams
- Role within a mission-driven organization focused on advancing opportunities for animal healthcare professionals
- Remote-first culture with a hybrid option for team members based in San Francisco
