3M is hiring an Energy Vertical Marketer (m/w/*)

At 3M, we value diversity and inclusion as essential to innovation. We are looking for an Energy Vertical Marketer (m/w/*) to drive global penetration of total 3M solutions by strengthening relationships with Key Accounts in the Energy vertical. You will own the overall Energy vertical marketing plan and execute campaigns through in-person and digital marketing activities.

What You'll Do

• Own the Energy vertical marketing plan in alignment with the portfolio leaders.
• Design and lead account-based marketing strategies and tactics for Key Accounts, including both in-person and digital engagement.
• Lead branding, communication, and required content creation for Key Account engagement.
• Develop, schedule, communicate, and execute prioritized customer engagement activities such as Events, Tech Days, Executive Level Engagements, and Solution Workshops.
• Measure and optimize the performance of ABM campaigns to maximize impact and ROI.
• Gather vertical market insights and manage engagement activities tailored to key account business needs.
• Educate and energize customers with 3M solutions and drive awareness in the Energy industry.

What We're Looking For

• Bachelor’s degree or higher.
• Fundamental experience in segment marketing or marketing communication, preferably in a global team.

Nice to Have

• Master's degree in engineering or technical marketing from an accredited institution.
• Skills include value selling, cross functional collaboration and strategic planning/execution.
• Demonstrated Market Research, Information Analysis and Technology Comprehension.
• Account Based Marketing experience using both in person and digital techniques.
• Experience in activating area or global marketing campaigns.

Team & Environment

You will work closely with Vertical Portfolio Leaders, Platform Organization, Marketing Center, and Key Account Leaders.

As an equal opportunity employer 3M will not discriminate against any applicant for employment on the basis of race/ethnicity, nationality, religion, sex, gender identity, sexual orientation, pregnancy/maternity-related matters, age or disability, or any other relevant characteristic protected under applicable local law.