StartVim is looking for a sharp, creative, and fast AI-First Email/SMS Copy Manager to lead copywriting for a brand dedicated to healthcare for those over 45. You will own the creation of high-converting, brand-aligned email and SMS campaigns across the entire customer lifecycle, working in a fast-paced, data-driven environment where AI is a co-pilot and results are measured by revenue impact.
What You'll Do
- Own conversion rate improvements across key funnels
- Track, forecast, and report on revenue impact with ruthless clarity
- Architect and run all email and compliant SMS campaigns and flows across the lifecycle: lead nurture, first conversion, onboarding, upsell, referral, and winback
- Build segmented, behavior-based journeys that move our avatar from 'curious' to 'committed subscribers'
- Design and run constant A/B tests on hooks, offers, timing, and segmentation to beat control on opens, clicks, and revenue per recipient
- Create quarterly reactivation and promo calendars that balance value-first education with clear offers
- Optimize deliverability
- Build reporting dashboards and provide weekly/monthly performance readouts on key email KPIs: open rate, CTR, conversion rate, revenue attribution, churn impact
- Ship 2+ high-value nurture emails per week that deepen trust with women 45–64
- Turn nurture emails into a repeatable content calendar our social media manager can use for IG/FB and SEO blog posts
What We're Looking For
- 4+ years owning email / lifecycle for DTC or subscription brands with hard revenue KPIs (conversion, LTV, reactivation), not just 'brand'
- Proven wins taking a high-volume list and doubling conversion or LTV with data-driven testing — must show before/after numbers
- Comfort with regulated or sensitive niches (health, finance, etc.) and compliant email/SMS practices
- Deep familiarity with at least one modern ESP + automation stack (Klaviyo, Customer.io, Braze, etc.) and basic analytics (cohorts, RPR, LTV)
- AI-first workflow: use tools like ChatGPT/Claude to move 3–5× faster, but know how to edit and keep voice human
- Maintain fast-paced, high-quality output within a repeatable, efficient process
- Native-level English is a must
Nice to Have
- Prior work in telehealth, HRT, or supplements
- Experience building reactivation and upsell 'money models' where backend offers drive most of the profit
- Ability to translate email angles into social content briefs for IG/FB and blog / SEO posts targeting women 45–64
Technical Stack
- ChatGPT, Claude, Jasper.ai, Copy.ai, Braze, Klaviyo, Figma, Google Docs, Trello, Slack
Team & Environment
Join a hard-driving, fast-paced team of continuous improvers — a team, not a family — where accountability, speed, and truth-telling are core to how we grow.
Benefits & Compensation
- Fully remote work — team is fully distributed across the world
- Personal development: budget for books, courses, coaching
- Personal wellness: budget for gym, health apps
- Opportunity to shape company culture as we are still early
Work Mode
Fully remote. Team is global and fully distributed.