Hire Overseas is looking for an Email Marketing Specialist to take full ownership of email marketing for a growing personal finance coaching brand. This is a hands-on execution role focused on turning underperforming programs into reliable growth channels.

What You'll Do

Own the email infrastructure and sending setup inside platforms like Go High Level.
Diagnose and fix deliverability issues including spam placement and sender identity problems.
Set up and maintain proper domains, authentication, and sending best practices.
Recommend improvements or tool changes based on cost, reliability, and scalability.
Manage inbound leads and nurture them through email to booked calendar appointments.
Run ongoing email campaigns with a target cadence of approximately three emails per week.
Ensure correct segmentation across prospects, active clients, and former clients.
Monitor booking flows and ensure email-to-calendar conversion works reliably.
Review, improve, and write email copy where needed.
Optimize existing sequences and campaigns for clarity, trust, and conversion.
Ensure emails reflect a consistent brand voice.
Balance educational, trust-building, and conversion-focused messaging.
Act as the main point person for all email-related execution.
Coordinate with internal marketing and leadership teams to reduce errors and confusion.
Take full responsibility for email performance without heavy oversight.
Start by owning email for one core brand, expanding support to additional brands over time.
Reuse systems and processes to scale efficiently across multiple properties.

What We're Looking For

3 to 6+ years of experience in email marketing, lifecycle marketing, or email operations.
Strong knowledge of email deliverability, sender reputation, and inbox placement.
Hands-on experience with CRMs or email platforms such as Go High Level, Salesforce, or similar.
Confidence owning email strategy, execution, and troubleshooting independently.
Experience with list segmentation, campaign QA, and operational accuracy.
Strong written English and comfort improving or writing email copy.

Nice to Have

Experience working with coaching, education, or service-based brands.
Background managing email programs tied to bookings rather than ecommerce purchases.
Experience scaling email systems across multiple brands or audiences.
Portfolio or examples of email programs you have owned and improved.