The Toro Company seeks an e-Commerce Specialist for the Residential and Landscape Contractor (RLC) division to elevate digital content and maximize sales conversions across key retail accounts. This results-driven role blends marketing and sales to support and refine online content strategy.
What You'll Do
- Lead initiatives to optimize product content across key accounts, ensuring best-in-class digital presentation for increased sales conversion.
- Support content development and conversion strategies, refining product descriptions, specs, imagery, landing pages, and display assets.
- Collaborate with marketing and sales teams to align digital content with sales goals and key account strategies.
- Monitor, analyze, and report on sales performance and conversion analytics to guide data-driven content improvements.
- Regularly audit e-commerce platforms to ensure accuracy, currency, and quality of content, resolving errors and ensuring proper merchandising.
- Stay current with e-commerce trends and retailer-specific content guidelines to maintain a competitive advantage.
- Coordinate with external partners and internal stakeholders for seamless execution of online content initiatives.
- Own SEO best practices across PDPs, storefronts, A+ content, and brand store experiences, testing and refining based on performance.
- Analyze competitive trends, search dynamics, and consumer behavior to identify growth opportunities and optimization gaps.
- Contribute to A/B testing plans for content variations to measure conversion impact.
- Collaborate on content calendars for campaigns and promotions, ensuring consistent branding and messaging across retailer platforms.
What We're Looking For
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven experience in e-commerce, digital marketing, or sales enablement, preferably for major retail accounts.
- 2-3 years of success optimizing online content for improved sales conversion, particularly on Amazon and other retailer platforms.
- Deep understanding of SEO, including search term optimization, CTR/conversion levers, keyword hierarchy, and competitive intelligence.
- Advanced analytical skills with proficiency in web analytics and e-commerce reporting tools.
- Strong written and visual communication skills with keen attention to detail in digital presentation.
- Strong project management capabilities, able to prioritize multiple projects in a fast-paced, hybrid environment.
- Knowledge of digital marketing concepts like PPC, SEO, social media, display, and affiliate channels.
- Understanding of UX, web design, customer flow, and web analysis.
- Confidence in attribution modeling, website speed optimization, A/B testing, conversion management, sales journey optimization, and traffic analysis.
Nice to Have
- Experience with Sitecore, Optimizely, Syndigo, Salsify, InRiver, Asana, SAP, Microsoft Suite, or similar software.
Technical Stack
- Sitecore, Optimizely, Syndigo, Salsify, InRiver, Asana, SAP, Microsoft Suite
Team & Environment
You’ll work with the Toro RLC brand marketing and operations team, collaborating with key channel partners and a wide variety of internal teams including marketing, retail and sales channels, and business segments.
Benefits & Compensation
- Competitive salary
- Affordable and top-tier medical/dental/vision plan
- 401k
- Dress for your day casual corporate environment
- Onsite café serving breakfast and lunch
- Attached Caribou Coffee
- Complimentary use of onsite fitness facility
- Mental health and financial health resources
- 20 hours of paid volunteer time
- Summer Hours flexible schedule (leave by noon on Fridays)
- Compensation: $70,000-$80,000
Work Mode
This is a hybrid position based in Bloomington, MN.
The Toro Company is an Equal Opportunity Employer. We consider all qualified applicants based on merit and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or other non-merit factors.
