NBCUniversal is hiring a Director, Social Media to join the Local Multiplatform team. This strategic, data-driven role will expand the reach of our journalism and improve monetization across key social media platforms including Meta, TikTok, and YouTube, transforming social journalism through shortform video.
What You'll Do
- Develop and implement holistic platform, partnership, content, and moderation strategies for Meta, TikTok, and YouTube aligned with audience growth, engagement, and revenue goals.
- Ensure shortform video and platform-first content align with strategies designed to meet audience and revenue targets.
- Create repeatable frameworks and toolkits enabling NBC and Telemundo local stations, and RSNs, to execute best-in-class social media strategies for tentpoles, breaking news, and daily coverage.
- Translate editorial and business priorities into tailored strategies for each platform in English and Spanish.
- Guide frameworks and best practices for content packaging, including titles, thumbnails, hashtags, and SEO optimization.
- Lead trainings, workshops, and regular knowledge-sharing sessions with newsroom social and editorial teams.
- Set platform KPIs and collaborate with research to build dashboards for continuous optimization.
- Utilize analytics to track performance, identify trends, and proactively adjust strategies for impact.
- Partner with editorial, marketing, and product teams to align multiplatform priorities.
- Advocate for platform-first thinking in newsroom workflows and content planning cycles.
- Surface insights and share platform learnings across partner teams within NBC News and the NBCU family.
- Act as admin for business portfolios of key platforms and ensure cyber security best practices are implemented, working with the NBCU Cyber team and NBCU Local Tech Ops.
What We're Looking For
- 7+ years of experience in digital media, audience development, or social media strategy with a focus on YouTube and shortform video.
- Proven experience managing social strategies across Meta, TikTok, and YouTube, ideally within a news, media, or multiplatform environment.
- Strong understanding of content trends, creator ecosystems, and algorithm dynamics on social video platforms.
- Experience working with large, multi-brand portfolios and creating systems that scale.
- Demonstrated ability to build infrastructure, lead trainings, and manage organizational change.
- Deep analytical skills with the ability to interpret data and apply it to strategy.
- Familiarity with podcasts and how to grow their visibility across social platforms.
- Strong communication and collaboration skills, with the ability to influence at all levels of an organization.
- Must be willing to work in New York, Los Angeles, Chicago, or Miami.
- Must have unrestricted work authorization to work in the United States.
Nice to Have
- Proficient in English and Spanish.
- Experience with Spanish-language content and/or multicultural audiences.
Team & Environment
This leadership role sits on our central Multiplatform Team, reporting directly to the VP of Audience Development, working across the NBC and Telemundo local stations and Regional Sports Networks. This role will work closely with our local newsrooms and centralized Editorial, Product, Research, Marketing teams and more.
Benefits & Compensation
- Compensation: $105,000 - $140,000 (bonus and long-term incentive eligible)
- Company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
Work Mode
This is a hybrid position based in one of the following locations: New York, Los Angeles, Chicago, or Miami.
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
