Cabot Hosiery Mills is hiring a Director of Brand to serve as the strategic architect responsible for stewarding and evolving our brand’s positioning, differentiation, and long-term growth strategy. You will own the brand’s strategic foundation and be a critical partner to senior leaders across Marketing, Product, and Sales.
What You'll Do
- Define and evolve the long-term, strategic brand vision, competitive positioning, and brand architecture.
- Provide strategic brand direction through regular delivery of brand strategy guidelines, campaign briefs, and category briefs.
- Ensure Product, Marketing, and Sales efforts are on brand across all customer and consumer touchpoints.
- Lead the strategic development of brand-building initiatives that expand awareness and strengthen long-term brand equity.
- Partner with Growth Marketing, eCommerce, and Sales teams to align upper-funnel initiatives with performance and business KPIs.
- Establish brand health metrics and continually monitor performance to refine strategy.
- Build and support the team and tools that enable the delivery of high-quality consumer insights.
- Oversee brand and category PR strategy, agency management, and earned media efforts.
- Drive PR initiatives that amplify brand milestones, product innovation, and cultural moments.
- Serve as brand point person for compliance and trademarks for product names, brand marks, and brand messages.
- Lead the strategic direction of retail marketing programs to grow key accounts, support sell-in, and drive sell-through.
- Partner with Sales to integrate brand strategy into key account plans and increase brand consistency across retailer touchpoints.
- Partner with Sales to develop an impactful, measurable tradeshow strategy.
- Define partnership strategy, including nonprofit partners, brand alliances, ambassadors, influencers, and affiliates.
- Partner with Corporate Comms Manager and Executive team to evaluate brand opportunities.
- Establish, maintain, and enforce brand guidelines across all brand partnerships and relationships.
- Lead, mentor, and develop a high-performing team.
- Create a culture of curiosity, analytical rigor, thoughtful risk-taking, and cross-functional collaboration.
- Influence product innovation by grounding development in data, insights, and consumer demand.
- Serve as a key commercial and strategic partner within Marketing and cross-functionally with Product and Sales.
- Collaborate closely with the Content + Creative Director to translate strategic direction into compelling creative and storytelling.
What We're Looking For
- Bachelor's Degree in Marketing, Business, or similar.
- 10+ years in brand management, brand strategy, or consumer insights roles.
- Demonstrated success in long-term brand building and insights-driven strategy.
- Strong analytical and quantitative skill set, with experience managing insights or analytics teams.
- Experience communicating strategic direction and helping marketing and creative teams translate strategy to application and execution.
- Exceptional communication, influence, collaboration, and cross-functional leadership skills.
Nice to Have
- MBA preferred.
- Consumer goods, wellness, or lifestyle experience preferred.
- Prior experience in retail or B2B marketing is a plus.
Team & Environment
You will lead, mentor, and develop a high-performing team that is collaborative, insights-informed, and solutions-minded. You will serve as a key partner within Marketing and cross-functionally with Product and Sales.
Benefits & Compensation
- Salary: $130,000-$155,000 annually
Work Mode
This position follows a hybrid work model.
Cabot Hosiery Mills is an equal opportunity employer.
