Airwallex is seeking a Director, SEO Marketing to lead our global organic growth engine. You will be responsible for shaping and executing a strategic SEO program that attracts and converts our target audience worldwide.
What You'll Do
- Develop a global SEO strategy focused on high-intent keywords, local market nuances, and sustainable growth.
- Build, mentor, and inspire a team of SEO experts, content strategists, and agencies across the globe.
- Partner with engineering to enhance site architecture, crawlability, and performance while optimizing for search engine algorithms.
- Collaborate with content and product marketing teams to create data-driven, authoritative content that ranks and drives conversions.
- Experiment with emerging search channels like YouTube, ChatGPT, and AI-driven discovery platforms.
- Test new tactics, landing pages, and structured data strategies to improve discoverability and engagement.
- Educate and advocate for SEO best practices across the organization, making it a key driver of business impact.
What We're Looking For
- 15 years of Marketing experience including proven successes leading and scaling SEO programs for high-growth companies with global presence.
- Experience ideally in fintech, SaaS, or B2B companies.
- Bachelor’s degree in Marketing or a related field.
- Experience optimizing for SEO in channels beyond Google.
- Minimum of 4 years experience building and leading high performance teams.
- Strong business acumen with demonstrated experience driving business outcomes with SEO.
- Deep knowledge of technical SEO, content marketing, and analytics.
- Demonstrated experience using data to drive business decisions.
- Ability to work seamlessly with content, engineering, product marketing, and growth teams to implement SEO initiatives.
Team & Environment
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns.
Work Mode
This role operates on a global scale.
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent.
