Botanic Tonics is hiring a Director, Sales & Distribution to own regional sales execution and distributor network performance across the West Region. You will be essential to driving revenue growth through the effective deployment, management, and accountability of our Direct Store Distribution (DSD) partners.
What You'll Do
- Execute the regional sales strategy, ensuring alignment with overall company objectives.
- Identify new account opportunities and geographic growth potential within the assigned region.
- Analyze regional sales trends and competitive activity to inform strategic decisions.
- Monitor and report on progress toward sales targets, making real-time adjustments to improve performance.
- Manage relationships with existing DSDs, providing coaching, performance oversight, and support.
- Evaluate distributor performance regularly; take corrective action including contract termination or expansion as necessary.
- Lead onboarding for new distributor partnerships, with a focus on high-potential markets.
- Serve as a primary problem-solver for distributor issues, escalating cross-functional needs.
- Drive compliance with DSD standards and best practices to ensure efficient execution.
- Ensure strong territory management and route optimization across the region.
- Support sales forecasting processes with reliable, data-informed inputs.
- Build and maintain strong relationships with key retail accounts and channel partners.
- Support DSDs in pursuing and securing new retail accounts.
- Ensure the company is represented with professionalism across all regional touchpoints.
- Partner closely with Sales, Marketing, and Operations teams to align on strategy and resolve field-level issues.
- Actively participate in national and regional sales meetings.
- Share field insights regularly to inform strategic planning and innovation.
What We're Looking For
- Bachelor’s degree in Business, Marketing, or a related field.
- 7+ years of sales and distributor management experience.
- Deep knowledge of the C-Store Channel.
- Proven track record of driving sales results through distributor or field team leadership.
- Strong understanding of regional retail dynamics, especially in convenience, gas, and independent channels.
- Exceptional communication, coaching, and problem-solving skills.
- Technically proficient: Microsoft Office, Google Suite, CRM tools, Slack, and sales enablement platforms.
- Must thrive in a fast-paced, high-growth environment with hands-on execution.
- Ability to travel frequently and work independently while managing a large geographic region.
Nice to Have
- Master’s degree preferred.
- Experience preferably within CPG and DSD models.
Technical Stack
- Microsoft Office
- Google Suite
- CRM tools
- Slack
- Sales enablement platforms
Benefits & Compensation
- Comprehensive Medical, Dental and Vision Plans
- 401k Match
- Family Leave
- PTO & Paid Holiday Schedule
Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law.
