About the Role
This role is responsible for developing and executing retail marketing strategies that strengthen brand presence and increase market share across North and South America.
Responsibilities
- Develop comprehensive retail marketing plans tailored to regional markets
- Collaborate with sales teams to align marketing initiatives with retail goals
- Lead campaign development for product launches and seasonal promotions
- Analyze market trends and consumer behavior to inform strategy
- Manage budgets for retail marketing activities
- Build relationships with key retail partners and stakeholders
- Oversee in-store branding and merchandising standards
- Track and report on marketing performance metrics
- Coordinate cross-channel promotional efforts
- Ensure brand consistency across all retail touchpoints
- Lead creative development for retail-specific assets
- Optimize customer acquisition strategies in retail environments
- Work with agencies and external partners on campaign execution
- Support training for retail staff on brand messaging
- Evaluate effectiveness of point-of-sale materials
- Drive digital integration within physical retail spaces
- Identify opportunities for localized marketing tactics
- Monitor competitor retail strategies
- Implement feedback loops from retail partners
- Foster alignment between e-commerce and brick-and-mortar marketing
- Lead A/B testing for promotional strategies
- Manage timelines for retail campaign rollouts
- Advocate for customer needs in retail settings
- Support expansion into new retail markets
- Ensure compliance with local advertising regulations
Benefits
- Comprehensive health insurance coverage
- Dental and vision plans
- 401(k) with company match
- Paid time off and holidays
- Parental leave policy
- Flexible work schedule options
- Remote work support
- Employee assistance program
- Wellness stipend
- Professional development budget
- Stock options
- Life and disability insurance
- Commuter benefits
- Learning and training resources
- Team offsites and events
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid
Team
Marketing and retail strategy team
About the Team
- This position operates within a global marketing organization focused on scaling retail presence across diverse markets.
- Team members are distributed across time zones with regular collaboration between US, Canada, and Latin America.
What Success Looks Like
- Within six months, the candidate will have launched at least two regional retail campaigns.
- By end of year one, retail channel revenue will show measurable growth.
- Stakeholder feedback indicates improved alignment between marketing and retail operations.
Available
