Responsibilities
- Own product strategy for subscription activation, upgrades, and retention, optimizing value perception and long-term member engagement
- Optimize the in-product user journey to maximize conversion from app install through a user’s first-time experience with Brigit’s products, including Instant Cash, Credit Builder, Marketplace, and our new Line of Credit offering
- Identify and validate new growth and revenue opportunities through rapid A/B testing
- Partner with Marketing and Partnerships to ensure growth and monetization levers are effectively integrated across acquisition channels, lifecycle CRM campaigns, and in-product experiences
- Improve retention and reactivation through personalized offers, feature adoption strategies, and data-driven lifecycle journeys in product
- Lead, mentor, and develop a team of product managers, fostering a culture of experimentation, accountability, and customer empathy
- Ensure all product growth strategies align with Brigit’s mission, regulatory requirements, and commitment to responsible financial products
Requirements
- 8+ years of product management experience, including 3+ years owning activation, engagement, and retention
- Proven success driving revenue and customer lifetime value in a B2C fintech, subscription, or consumer marketplace environment
- Strong experience with experimentation, funnel optimization, and analytics tools (e.g., Amplitude, Mode)
- Deep understanding of mobile product development and monetization in high-engagement consumer products
- Excellent business judgment with the ability to balance short-term revenue impact and long-term customer trust
- Strong customer empathy, particularly for users experiencing financial stress, and a commitment to transparent, user-first monetization strategies
Nice to Have
- Experience in earned wage access (EWA), lending, or other regulated financial products
Benefits
- Medical, dental, and vision insurance
- Flexible PTO Policy
- 401k plan
- Paid Parental Leave
- Physical and mental wellbeing benefits including Wellhub for access to virtual workouts and discounted gym memberships, and Headspace for covered virtual therapy sessions and unlimited on demand health support
- Monthly reimbursements to use against wifi and cell phone bills
- Annual reimbursement for Learning & Development
Work Arrangement
Hybrid
Additional Information
- Highly prefer NYC based with strong secondary preference for EST or CT time zones
- Brigit is committed to providing equal employment opportunities for all applicants and employees without regard to race, religion, color, sex, pregnancy (including breast feeding and related medical conditions), national origin, citizenship status, uniform service member status, age, genetic information, disability, or any other protected status in accordance with all applicable federal, state and local laws. We are proud to be an equal opportunity workplace. If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email accommodations@hellobrigit.com.
- For information on our data privacy policies, see the Brigit California Personnel
- Brigit uses E-Verify for employment authorization. See the E-Verify and Department of Justice websites for more details.
