Alpha Lion is hiring a Director of Paid Media to own the end-to-end paid media strategy that fuels our growth. This is a high-impact role where you will lead a 7-figure monthly ad spend with precision, scaling new customer acquisition, unlocking new funnels, and driving world-class creative performance in a remote capacity.
What You'll Do
- Forecast budget allocation per channel and funnel based on efficiency targets and scale goals.
- Manage and adjust budgets daily to guarantee maximum ROI and efficient spend allocation.
- Collaborate with Inventory Planning to ensure product availability aligns with scaling objectives.
- Monitor margins, CAC, and LTV metrics to recalibrate spend and capture emerging market opportunities.
- Take full ownership of performance across Meta Ads, Google Ads, and emerging paid channels.
- Execute daily campaign management and optimization using a refined SOP with clear rules for creative testing, scaling, and performance metrics.
- Lead a structured testing program across platforms, evolving strategies based on platform changes and algorithm shifts.
- Continuously analyze and rebalance spend across varied concepts and angles to uncover untapped audiences and prevent creative fatigue.
- Own the weekly performance analysis for the creative testing framework, aimed at finding new winners and scalable angles.
- Provide weekly & monthly creative insights that reveal platform patterns, consumer behaviors, and opportunities to increase CR and reduce CAC.
- Lead Creative Strategists to drive data-backed creative iterations, leveraging direct response principles and consumer psychology.
- Run frequent analysis and revisions to guarantee proper ad spend diversification on multiple concepts and angles to untap new buckets of audiences and reduce fatigue.
- Continuously assess funnels using key variables such as attribution windows, new visitor percentage, and audience rollover to optimize targets.
- Identify and exploit scaling advantages (e.g., whitelisting, URLs, formats, placements).
- Collaborate with CRO to design and deploy A/B tests improving core metrics: Margin, CAC, Subscription Rate, PpV, and AOV.
- Design and document cross-functional workflows linking creative, forecasting, and unit economics for acquisition goals.
- Maintain up to date SOPs for all creative and media buying processes, including optimization rules, scaling protocols, and campaign setup.
- Implement continuous process improvement to ensure speed, scalability, and quality in execution.
What We're Looking For
- 7+ years of experience in Paid Media, with proven success in scaling DTC brands.
- Deep expertise in Meta Ads and Google Ads.
- Strong analytical skills with experience managing budgets at $1M+/month.
- Proven track record of unlocking and scaling new acquisition funnels.
- Experience leading creative strategy, testing frameworks, and performance optimization.
- Relentless drive to scale and win — thrives in a high-growth, performance-driven environment.
- Data-driven decision maker with a bias for action.
- Creative problem solver who understands consumer psychology.
- Strong cross-functional leadership skills with the ability to inspire teams.
Nice to Have
- Familiarity with TikTok and emerging platforms is a plus.
Benefits & Compensation
- Compensation: $120,000-$150,000 (USD)
- Performance bonuses
- Growth incentives
- Benefits built to support health, wellness, and professional goals
Work Mode
This role is remote and open to candidates globally.
Alpha Lion is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws.
