Gallo is hiring a Director of Paid Media to set standards of media excellence and lead the strategy, execution, and partnerships that accelerate our new media vision. As a family-owned company with a 90+ year legacy, we are looking for a leader to guide our multi-million-dollar media investments and champion integrated paid media across search, paid social, marketplaces, commerce, and CRM.
What You'll Do
- Lead strategy, execution, and partnerships for paid media.
- Manage multi-million-dollar media investments.
- Guide agency and technology partner relationships (Google, Meta, X, Snap, Pinterest, etc.).
- Champion integrated paid media across search, paid social, marketplaces, commerce, and CRM.
- Build and scale a test-and-learn culture by advancing measurement and leveraging AI-driven tools.
- Embed data-informed audience strategies into precision activation.
- Translate audience segmentation into personalized messaging and performance plans.
- Evaluate nontraditional media opportunities.
- Secure leadership buy-in for full-cycle paid media initiatives.
- Simplify complexity, influence cross-functional partners, and evolve systems, policies, and best practices for buying media online and offline.
- Coach and grow a high-performing team.
- Nurture publisher and technology relationships to win innovative programs and competitive terms.
- Steward enterprise-level processes that maximize return while protecting brand standards.
What We're Looking For
- A Master’s degree plus 8 years of public relations, media, creative agency, brand/corporate communications, sales, or brand marketing experience reflecting increasing levels of responsibility; OR a Bachelor's degree plus 10 years of experience in media areas, media strategy, brand marketing, or growth marketing with experience in managing substantial media budgets.
- Experience working with Media agencies.
- Deep expertise in upper and mid funnel media planning (video, CTV, audio, OOH, partnerships, digital media).
- Experience managing large multi-channel paid media campaigns that deliver a cohesive brand experience.
- Leadership experience managing and developing high performing teams across media strategy and analytics.
- Experience leading the dialogue and negotiations with the heads of media properties.
- Experience managing and negotiating contracts with external vendors.
- Required to travel both domestically and internationally up to 25% of the time.
- Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time.
- Required to be 18 years or older.
Nice to Have
- A Master’s degree in Communications, Public Relations, or Marketing plus 12 years of agency management experience reflecting increasing levels of responsibility; OR a Bachelor's degree in Communications, Public Relations, or Marketing plus 14 years in media areas, media strategy, brand marketing, or growth marketing with experience in managing substantial media budgets.
- Experience working in an eCommerce/DTC company.
- Exceptional proficiency and ability to work with and analyze large data sets accurately and efficiently.
- Knowledge of both federal and state laws as it relates to alcohol beverage promotions.
- Exceptional storytelling and communication skills; ability to influence executives and cross functional partners.
- Experience demonstrating team building, leadership and mentoring skills.
Benefits & Compensation
- Compensation range: $183,300 - $305,500
- Medical and dental coverage
- 401k plans
- Profit sharing
- Pet insurance
- Company holidays
- Access to an employee wine shop
Work Mode
This role operates on a hybrid schedule.
Gallo is consistently recognized as a Glassdoor 'Best Places to Work' and is an equal opportunity employer.
