Everyday Dose Inc. was looking for a Director of Influencer & Affiliate Marketing

Everyday Dose Inc. is hiring a Director of Influencer & Affiliate Marketing to architect our entire creator marketing engine. This strategic leader will own the growth strategy, execution, and team development for influencer campaigns, affiliate programs, ambassador growth, and creator-driven UGC, reporting directly to the CEO & President.

What You'll Do

• Develop and evolve the company-wide creator growth strategy aligned with DTC, retail, and lifecycle performance goals.
• Establish and manage OKRs tied to conversion, CAC, LTV, revenue, and content production.
• Build annual, quarterly, and monthly roadmaps for influencer, affiliate, and ambassador programs.
• Directly manage and mentor a high-performing team of 3, setting priorities, establishing workflows, and running performance reviews.
• Build headcount plans and make strategic hires to scale the team in line with business growth.
• Oversee influencer campaigns from concept to execution, ensuring excellence in briefing, content output, compliance, and performance tracking.
• Review and approve campaign structures, content strategy, platform selection, and creator-fit.
• Own the post-campaign analysis process to determine what worked, what didn't, and how to scale.
• Lead and optimize whitelisting and Spark Ads strategy across Meta and TikTok.
• Partner with the paid team to integrate influencer content into paid media, testing creatives and landing pages for conversion lift.
• Establish a feedback loop between influencer content and performance data to optimize scaled creators, formats, and placements.
• Lead all affiliate and ambassador growth via Impact, Shopify, Superfiliate, ShopMy, and other key tools.
• Architect a tiered partner program with unique commission, gifting, and loyalty structures.
• Continuously test new funnels, creator partnerships, and offer mechanics to maximize ROI.
• Align with paid media, lifecycle, and creative teams to plug influencer content directly into ads, email flows, PDPs, and SMS.
• Partner with the retail and brand team to support national launches with geo-targeted creator strategies.
• Build playbooks for how influencers can amplify product launches, seasonal campaigns, and cultural moments.
• Oversee the full platform ecosystem including Archive, Impact, Excel/Sheets, TikTok Shop, ShopMy, and Shopify integrations.
• Ensure best-in-class attribution, forecasting, and creator cohort analysis.
• Regularly present performance updates and growth opportunities to the CEO and executive team.
• Guide creator identification, vetting, and tiering processes, ensuring alignment with brand values and performance potential.
• Oversee all negotiation, contract review, compliance, briefing, and content approval processes.
• Cultivate long-term, high-trust relationships with top-performing creators and agencies.
• Stay ahead of emerging trends in TikTok, TikTok Shop, Instagram, YouTube, and new platforms.
• Develop standout creator moments that elevate our brand.
• Pilot new programs like creator drops, ambassador meetups, and exclusive product collabs.

What We're Looking For

• 7+ years in influencer and affiliate marketing.
• At least 3 years in a leadership or director-level role.
• Proven experience leading high-growth programs in DTC, wellness, CPG, or lifestyle brands.
• Strategic thinker who also thrives in execution.
• Deeply fluent in the creator economy, UGC, attribution, and full-funnel performance.
• Known for high standards, sharp instincts, and strong cross-functional collaboration.
• Comfortable in fast-paced, high-growth environments with lean teams and big goals.
• Excellent communicator and mentor with a track record of building and scaling teams.
• Deep, hands-on experience with Instagram (creator discovery, story/reel/UGC strategy, paid partnership tools).
• Deep, hands-on experience with TikTok & TikTok Shop (spark ads, creator marketplace, affiliate integration).
• Deep, hands-on experience with YouTube & YouTube Shorts (creator campaigns, video strategy, long-form review funnels).
• Deep, hands-on experience with Meta (Ads Manager).
• Deep, hands-on experience with Shopify, Archive, ShopMy, Superfiliate, Impact.

Nice to Have

• Agency-side experience managing creator campaigns or brand partnerships.
• Experience launching omnichannel influencer campaigns (retail + DTC).
• Background in health, wellness, or supplements (especially regulated categories).

Technical Stack

• Instagram, TikTok, TikTok Shop, YouTube, YouTube Shorts
• Meta Ads Manager
• Shopify, Archive, ShopMy, Superfiliate, Impact
• Excel/Sheets

Team & Environment

You will lead a growing team of 3 and report directly to the CEO & President. You will join a culture focused on reinventing daily wellness, scaling fast, and offering high ownership and high impact.

Benefits & Compensation

• Highly competitive base salary + bonus + equity.
• Full medical, dental, and vision coverage.
• Unlimited PTO.
• $500 a month in wellness credits via Joon.
• $500 a month in childcare credits via Helpr.
• Direct access to executive leadership.
• High ownership, high impact.

Work Mode

This is a remote-first position.

Everyday Dose Inc. is an equal opportunity employer.