Lead the regional commercial engine across Asia for a growing hotel portfolio of 60+ properties and 12 brands, overseeing Sales, Marketing, Revenue, Distribution, and E-commerce. This senior leadership role directly influences regional performance and reports to the Chief Commercial Officer and Asia Regional Leader.
Responsibilities
- Drive revenue growth and market share by managing commercial performance across 60+ hotels.
- Influence hotel-level profit and loss outcomes by collaborating with General Managers and Operations to improve RevPAR, GOP, and flow-through metrics.
- Maintain close engagement with local markets and properties to ensure strategies are implemented effectively and adjusted for regional conditions.
- Align commercial goals with varied ownership expectations and investment timelines across assets.
- Lead and develop regional heads in Sales, Marketing, Revenue, and E-commerce functions.
- Ensure Global Sales teams located in the region deliver effective support to the property network.
- Collaborate with Operations, General Managers, and ownership groups to align strategic direction with on-the-ground execution, particularly for key assets.
- Bring clarity and structure to a multi-brand environment by enhancing brand positioning and consistency.
- Enhance commercial capabilities, performance, and profitability across the region.
- Increase direct booking volume and the contribution of loyalty programs to overall demand.
- Play a central role in preparing new properties for launch and supporting pipeline expansion with effective commercial setups.
- Improve performance through smarter use of data, systems, and distribution channels.
- Strengthen strategic B2B and B2C partnerships in key markets to boost performance.
- Support business development by shaping high-impact plans and initiatives that accelerate property signings and reduce ramp-up time.
Requirements
- Demonstrated success in delivering commercial results in complex, multi-brand environments.
- Experience leading regional commercial teams including Sales, Marketing, Revenue, Distribution, and E-commerce.
- Proven track record in improving RevPAR, GOP, and flow-through performance.
- Ability to collaborate effectively with General Managers and Operations teams.
- Experience managing diverse ownership structures and aligning commercial objectives with investment horizons.
- Leadership experience overseeing regional heads across commercial disciplines.
- Strategic mindset with the ability to execute and adapt strategies at the local level.
- Track record of scaling commercial performance across expanding hotel portfolios.
Nice to Have
- Hospitality industry experience with global hotel brands.
- Familiarity with 12 distinct hotel brands and the nuances of Asian market dynamics.
- Background in leading large-scale commercial transformations.
- Prior experience operating in high-growth expansion markets.
Benefits
- Opportunity to lead within a large and growing Asia platform backed by significant investment.
- Challenge of managing a multi-brand portfolio requiring tailored, nuanced strategies.
- Direct and measurable impact on regional performance through strategic decisions.
- Senior leadership position with influence at the executive level.
- Ability to shape commercial systems and strategies, not just operate within them.
- Operating model emphasizing close proximity to assets, ensuring direct influence on hotel-level outcomes.
Compensation
Competitive salary and performance-based incentives aligned with regional leadership standards.
Work Arrangement
Local-country based in Asia with high proximity to hotels and markets; role requires on-site presence near assets.
Team
Leads a regional leadership team overseeing Sales, Marketing, Revenue, and E-commerce; manages regional heads and collaborates with Global Sales and Operations; reports to the Chief Commercial Officer and Asia Regional Leader.
- Growth-oriented
- Performance-driven
- Strategic execution
- Leadership with influence
- Adaptability to local markets
- Building and shaping systems
Additional Information
- Requires strong alignment with Operations and General Managers.
- High proximity management with priority assets is expected.
- Must navigate complex ownership structures and align commercial goals with investment timelines.
- Key contributor to new hotel openings and pipeline development.
- Direct influence on RevPAR, GOP, and flow-through performance metrics.
- Responsible for shaping commercial strategy and organizational structure, not just executing existing plans.
