Responsibilities
- Lead planning across key brand campaigns, working with clients and Activation teams to ensure smooth activation of campaigns.
- Understand, maximise and demonstrate effectiveness of media planning across a variety of campaigns.
- Conduct research to determine and support planning recommendations (target audience, etc).
- Own and deliver campaign insight and results on a weekly basis.
- Liaise with multiple clients/ stakeholders on campaigns and manage/ maintain strong relationships with them
- Contribute to clear briefs to Activation and setup collaborative sessions to deliver these.
- Evaluate responses from the Activation team and work with them to finalise channel and publisher selections and budgets.
- Own the overall plan (as shared with clients) and the Olive plan (including Olive – Essence internal digital media management platform)
- Maintain the testing plans and supporting material.
- Create and manage cross-channel reporting templates.
- Collate and quality assure QA in-channel Activation reports, develop insights and recommendations for the weekly cross-channel report.
- Work closely with ‘extended’ internal teams (SEO/ Analytics) but also external teams (creative agencies).
- Contribute to the development of case studies that can be shared internally as learning and best practice.
- Train and manage more junior members of the team to deliver high quality of output.
Requirements
- At least five years of experience in a pure planning role.
- Demonstrable interest and expertise in planning craft.
- Mastery of basic planning/insight tools such as eTelmar, TGI, YouGov, WARC, etc.
- Strong experience and interest in dedicated planning tools.
- Interest and knowledge of Planning and Media trends and issues.
Nice to Have
- Experience in offline and online media is beneficial.
Benefits
- competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
Additional Information
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
