Vic.ai is hiring a Director of Growth Marketing to lead the demand generation function and own the vision for scaling revenue from $10MM to $50MM+. You will be responsible for delivering measurable, integrated marketing programs that target CFO and finance leaders.
What You'll Do
- Own and drive the overall demand generation strategy, including lead generation, ABM, online campaigns, and partnerships.
- Develop and execute growth marketing initiatives with a focus on experimentation.
- Implement marketing strategies that support scaling the company from $10MM to $50MM+ in revenue.
- Build and execute campaigns that directly address the needs and pain points of the CFO and finance leaders.
- Leverage AI technologies to scale marketing efforts, optimize performance across channels, and create efficiencies.
- Collaborate closely with Sales, Product, and Customer Success to optimize the customer journey.
- Align marketing initiatives with overall company objectives and partner with key internal stakeholders.
- Lead the creation of differentiated campaigns that position us as thought leaders.
- Oversee the demand generation budget, ensuring high ROI and strategic allocation of resources.
What We're Looking For
- 7+ years in B2B SaaS marketing, with a strong focus on demand generation, growth marketing, and experimentation.
- At least 2 years in a leadership role.
- Deep experience in marketing and selling to the Office of the CFO.
- Proven experience in scaling a company from $10MM to $50MM+ in revenue through strategic marketing efforts.
- Demonstrated success in running Account-Based Marketing (ABM) strategies for enterprise or mid-market companies.
- Strong understanding of how AI can be leveraged to optimize marketing performance and scale efforts.
- A keen analytical mindset, using data to inform decisions, drive experimentation, and continually improve results.
- Expertise in marketing automation, CRM systems (e.g., HubSpot, Salesforce, 6 Sense), and analytics platforms.
- Excellent leadership, collaboration, and communication skills.
- Bachelor's degree in marketing, business, or related field.
Nice to Have
- MBA preferred.
Technical Stack
- HubSpot
- Salesforce
- 6 Sense
Team & Environment
This role reports directly to the Senior Vice President of Marketing.
Benefits & Compensation
- Compensation: $150,000 - $170,000 + equity via stock options
- Competitive salary and stock options
- 401K with an employer match
- Health/vision/dental (including 2 health insurance coverage options that are 100% free for the employee AND family)
- Monthly Wellness stipend
- CitiBike membership
- Generous maternity and paternity leave
- The opportunity to work remotely, including a stipend for your home workstation setup
- Monthly allowance for Office Space (We Work or similar)
- Virtual team-building events & awesome swag
- Generous vacation time, family and travel-friendly environment
- In-person retreats
Work Mode
This is a fully remote position.
Vic.ai is proud to be an Equal Employment Opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
