The Director of Group Sales is responsible for leading group sales efforts and managing client relationships within assigned market segments to achieve revenue goals. This role requires a proactive, solution-oriented individual with strong ownership and a track record in driving group sales revenue through strategic partnerships and new business development.
Responsibilities
- Proactively solicit new accounts to meet or exceed revenue goals through prospecting, outbound calls, site visits, and written communications.
- Demonstrate a proven track record of driving group sales revenue through strategic partnerships and securing new business.
- Enhance hotel visibility by participating in industry-related events, trade shows, and sales blitzes.
- Leverage your active network of group market contacts to develop and grow the business.
- Manage the full sales cycle—from prospecting to closing—crafting customized proposals and conducting impactful presentations.
- Clearly communicate the company’s value proposition aligned to client needs.
- Consistently achieve or surpass monthly, quarterly, and annual revenue targets and profit margins.
- Develop, strengthen, and expand relationships with existing clients to drive retention and growth.
- Identify and pursue upselling or cross-selling opportunities aligned with account goals.
- Conduct regular business reviews, tailored to each client’s needs and goals.
- Showcase value to different stakeholders based on their function and interests.
- Stay informed of competitive positioning and effectively differentiate our offerings.
- Respond promptly to leads from Global Sales offices, DMOs, and other sources.
- Cultivate strong on-site client experiences during events or group stays.
- Deliver exceptional customer service, responding to inquiries and requests promptly and professionally.
- Maintain accurate and updated client records and sales documentation.
- Demonstrate professionalism in resolving client concerns and mitigating escalations.
- Represent the brand as a true ambassador, articulating the company's vision and value in all client and industry engagements.
- Build trust and rapport with clients while thoroughly qualifying their needs and decision-making processes.
- Remain agile and responsive to market dynamics and team needs.
- Ensure data accuracy across CRM and reporting platforms.
- Consistently follow up on open leads with creative and effective sales tactics.
- Provide regular updates on sales activity and pipeline status to leadership.
- Complete additional duties as assigned by leadership.
Requirements
- Bachelor’s degree
- Minimum 3 years of hotel, extended stay, or aparthotel sales experience
- High School Diploma or equivalent required
- Must be able and willing to travel up to 15% annually
Nice to Have
- Experience with hotel openings and ramp-up phases preferred
- college coursework preferred
Benefits
- Multiple medical, dental, and vision health plan options that begin the first month after your start date
- One fully company-paid health plan (no monthly premiums for you)
- Premiums apply for spouse, dependent, or family coverage plans
- HSA and FSA options to set aside pre-tax dollars
- 401(k) with a 4% company match eligible after three months of employment
- 11 paid holidays
- 8 different types of paid time off (PTO)
- Personal days with no waiting period to use
- One floating holiday each year
- Enrichment Hours for volunteering or career development
- Travel discounts for team members, friends, and families when staying at a Sentral community
- Discounted rates on pet insurance, attractions, rental cars, shows, and events
Work Arrangement
hybrid — Houston, Texas — 40% on site, 60% remote with some travel required
- Service first in our actions
- Value thinking like an owner
- Continuously strive to make one another better
- Belief in continuous personal improvement
- Career growth and diversity in our workforce
- Empowered environment rooted in empathy and growth
- Curious explorers who never stop learning
- Strive for great outcomes
Additional Information
- Position supports group sales at a new high-rise community in Houston, Texas
- Must be able and willing to travel up to 15% annually
- Ongoing learning & development offerings available
- Leadership coaching and mentorship programs available
