TP-Link Systems Inc. is hiring a Director of Customer ISP Marketing to shape and execute our marketing strategy for the Local ISP segment. This customer-focused, executive leadership position drives brand awareness, customer engagement, and revenue growth.
What You'll Do
- Develop and implement a comprehensive customer-facing marketing strategy to drive brand awareness, acquisition, and retention.
- Define customer segmentation, positioning, and messaging to establish leadership and differentiation by ISP segment and buyer persona.
- Collaborate with sales and executive leadership to develop and execute high-performing, integrated marketing campaigns.
- Establish process and performance metrics, including KPIs, to analyze and optimize marketing program effectiveness.
- Define and implement co-marketing programs with ISP customers, Channel Partners, and industry consortia to drive awareness and demand.
- Determine and execute a comprehensive, cost-effective strategy for shows, conferences, and events to maximize brand exposure and generate demand.
- Manage and track the marketing budget to maximize return on marketing efforts.
- Build, lead, and mentor a high-performing marketing team focused on continuous improvement of marketing metrics and KPIs.
What We're Looking For
- Bachelor’s degree in business, marketing, or a related field.
- 7+ years in channel sales leadership, with emphasis on distribution.
- Excellent communication, negotiation, and relationship-building capabilities.
Nice to Have
- Advanced degree.
Benefits & Compensation
- Compensation: $145K-$175K
- Fully paid medical, dental, and vision insurance (partial coverage for dependents).
- Contributions to 401k funds.
- Health and wellness benefits, including free gym membership.
- Bi-annual reviews and annual pay increases.
- Free snacks and drinks, with provided lunch on Fridays.
- Quarterly team-building events.
TP-Link Systems Inc. is dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
