ServiceNow is hiring a Director, Global Webinars & Virtual Experiences

ServiceNow is looking for a Director, Global Webinars & Virtual Experiences. In this senior marketing leadership role, you will own the global webinar strategy from vision and business alignment through hands-on execution and performance optimization. You will serve as the webinar pipeline owner for global programs, ensuring alignment to campaign strategy, buyer needs, and measurable outcomes focused on pipeline maturation, acceleration, and conversion.

What You'll Do

• Own and evolve the global webinar and virtual events strategy aligned to the global campaign framework and regional pipeline goals.
• Serve as the webinar 'pipeline officer' for global—working backward from revenue targets to define audience, volume, conversion goals, and program mix.
• Act as a senior strategic partner to campaign directors, demand leaders, solution marketing, and sales to ensure webinars are fully integrated into GTM motions.
• Establish best practices, frameworks, and operating rhythms for webinars across the pipeline progression.
• Lead executive and cross-functional interlock for planning cycles, QBRs, and performance reviews.
• Personally lead and execute webinars and virtual events end-to-end when required, including topic development, speaker readiness, production oversight, audience acquisition, live execution, and post-event follow-up.
• Set the bar for excellence in digital experience design, storytelling, and audience engagement.
• Identify opportunities to innovate formats, platforms, and experiences to continuously elevate program impact.
• Lead, coach, and develop a high-performing global webinar team (internal and/or contractor resources), setting clear priorities, standards, and accountability.
• Drive strong cross-functional collaboration across campaigns, web, media, events, social, operations, etc.
• Manage external vendors and webinar platforms to ensure high-quality execution and cost efficiency.
• Own webinar performance measurement, reporting, and insights—tracking influence on pipeline, conversion rates, engagement, and ROI.
• Partner closely with Marketing Operations to ensure accurate tracking, lead flow, routing, and reporting across systems.
• Monitor and manage program budgets, vendor spend, and forecasting.
• Use data, insights, and feedback to continuously optimize strategy, execution, and investment decisions.

What We're Looking For

• 12+ years of experience in B2B marketing, integrated campaigns, demand generation, or digital programs, with significant webinar leadership experience.
• Proven ability to operate successfully at a director level with strong business acumen, executive presence, and comfort owning strategy tied to pipeline and revenue.
• Deep expertise in B2B webinar and digital event strategy, execution, and optimization.
• Demonstrated experience as a hands-on strategic leader—able to both lead teams and personally execute complex programs.
• Strong understanding of integrated campaign strategy and how webinars support GTM motions.
• Exceptional pipeline and measurement orientation, including experience working backward from revenue goals to define program strategy.
• Advanced project management skills with the ability to manage multiple workstreams, stakeholders, and timelines.
• Strong analytical mindset with a passion for data-driven decision making.
• Experience partnering with cross-functional teams to drive lead conversion and enablement.
• Comfort working with marketing automation, MarTech platforms, CRM, and webinar technologies.
• Excellent written, verbal, and presentation skills with the ability to influence at all levels.
• Self-starter with a growth mindset who thrives in a fast-paced, evolving environment.
• Strong project management and organizational skills with a sharp attention to detail.
• Experience working with global teams and fostering cross-functional collaboration.
• Solid knowledge of digital promotion tactics (SEO, SEM, paid media) and tools.
• High energy, self-motivated team player with a proactive mindset and positive attitude.
• Bachelor’s degree in Business, Marketing, or related field required.

Nice to Have

• SaaS and enterprise selling motion experience strongly preferred.
• Proven success developing and executing webinar strategies using frameworks from Forrester, ITSMA, or the like.
• Experience with dashboards and reporting tools such as Tableau or PowerBI.
• MBA preferred.

Technical Stack

• Marketing automation platforms
• MarTech platforms
• CRM
• ON24
• Zoom
• PathFactory
• Outreach
• BrightTALK
• Dynamics
• MSFT Office

Team & Environment

You will lead, coach, and develop a high-performing global webinar team consisting of internal and/or contractor resources.

Benefits & Compensation

• Health plans, including flexible spending accounts
• 401(k) Plan with company match
• ESPP
• Matching donations
• Flexible time away plan
• Family leave programs
• Compensation: $192,400 - $336,700 + equity

Work Mode

This role operates on a hybrid basis and is open to candidates in AMS - North America and Canada.

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.