Stanley Black & Decker is looking for a Director, Global Product Marketing Strategy to lead the DEWALT® brand. You will be responsible for developing and executing the global product marketing strategy to enhance brand equity, drive product growth, and ensure consistency across all markets. This role requires a strategic thinker with deep expertise in global markets, professional end-user needs, and brand management.
What You'll Do
- Act as the lead authority and promoter of the Brand, ensuring consistent brand expression through all product launch touch points.
- Lead best-in-class launch readiness planning, including the development of launch toolkits, training materials, and cross-functional alignment.
- Build and maintain core messaging frameworks and value proposition toolkits for new and existing products.
- Conduct market research and analysis, including voice of customer programs, to identify key opportunities, challenges, and unmet needs.
- Define brand and product positioning, messaging, and value proposition to differentiate the brand and products in the global marketplace.
- Evaluate and partner with insights for in-depth market research and leverage consumer insights for brand and product positioning recommendations.
- Provide guidance and support to regional brand and product marketing teams, ensuring alignment with the global strategy.
- Collaborate with stakeholders including product development, commercial, packaging, and regional marketing teams.
- Develop and execute comprehensive go-to-market (GTM) plans for key product launches.
- Effectively 'story-tell' key influencers and decision-makers at all levels, leveraging compelling product narratives and customer insights.
- Evaluate market conditions to understand the competitive landscape and identify trends and opportunities for growth.
- Review key regional marketing and product launch initiatives to ensure alignment to global brand objectives, product standards, and KPIs.
- Communicate with demonstrated ability to build relationships, establish rapport, drive consensus, & drive adoption with internal/external customer groups.
- Lead and mentor a team of brand managers, fostering a culture of creativity, collaboration, and excellence.
What We're Looking For
- 10+ years of experience leading the establishment & execution of global brand growth strategies.
- 5+ years’ experience with leadership of marketing innovation in either a SKU-intensive brand or multi-brand consumer product portfolio.
- Undergraduate degree required, preferably in business, marketing, or related field.
- Prior team leadership of functional experts working globally; coaching and developing broader team members throughout a matrix organization.
- Experience in high volume retail and / or distributor environment involving complexity in price, channel, and product.
- Must possess exceptional marketing strategy fundamentals, including expertise in brand planning, go-to-market strategies, business acumen, positioning, market research, brand storytelling.
- Working knowledge of content management systems, product information management systems, and digital assets management platforms.
- Leadership and influence.
Nice to Have
- MBA preferred.
Technical Stack
- Content management systems
- Product information management systems
- Digital assets management platforms
Team & Environment
You will lead a team of brand managers and be part of the global DEWALT® team, working closely with counterparts in EMEA, LAG, and Asia, as well as product development and commercial teams.
Benefits & Compensation
- Medical, dental, life, vision, disability insurance
- 401(k)
- Employee Stock Purchase Plan
- Paid time off
- Tuition reimbursement
- Programs & benefits in support of well-being
- Discounts on Stanley Black & Decker tools and other partner programs
- Access to global company with 20+ brands for career growth and development
- Access to wealth of learning resources, including digital learning portal
- Volunteerism, giving back, and sustainable business practices opportunities
- Compensation: $113,100-$226,200 per year (base pay range for Maryland)
Work Mode
This is a hybrid position based in Towson, MD.
Stanley Black & Decker will consider applicants regardless of race, color, religion, age, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.
