The Accelerated Agency is hiring a Director, Global Integrated Marketing for UGG. You will be responsible for the development and execution of UGG’s global, cross-functional marketing strategy and seasonal integrated campaign planning for new product launches and key consumer moments across footwear, apparel, and collaborations. This role requires blending art and science in integrated marketing and campaign planning across all marketing channels.
What You'll Do
- Develop and execute UGG’s global, cross-functional marketing strategy and seasonal integrated campaign planning.
- Position the brand as a global fashion and lifestyle style leader.
- Partner with the Senior Director to define the evolution of UGG’s integrated marketing strategy.
- Leverage consumer segment insights to inform go-to-market strategies.
- Define and create the annual roadmap for UGG’s integrated strategy, aligning strategic choices, tactics, and key enablers.
- Partner with Global teams (Product Marketing, Brand Comms, Retail Brand Experience, Creative, Marketing Ops) and Regional Marketing leaders on campaign launch cadences and planning.
- Partner with Product Marketing, Consumer Insights, and Brand Comms to stay informed on consumer segments and trends.
- Own the development of all brand, collaborations, and seasonal product campaigns and key moment activations from briefing to asset delivery.
- Engage Global & Regional cross-functional stakeholders in strategy and campaign planning to drive alignment.
- Deliver integrated marketing launch decks and present plans at seasonal go-to-market milestones.
- Deliver toolkits to ensure brand guidelines are met and approve all regional plans and activations.
- Partner with Brand Communications and Retail Brand Expression to drive consistency across PR/social channels, experiences, and retail spaces.
- Develop and drive cross-functional processes to deliver best-in-class storytelling.
- Develop new and innovative approaches to build brand awareness and affinity with tastemakers rooted in Fashion and Lifestyle.
- Be at the forefront of sharing changes in trends and cultural insights.
- Instill and reinforce the highest standards for collaboration and teamwork within UGG and across Deckers’ brand portfolio.
- Act as a leader and team player, fostering an environment of inclusion and belonging.
- Model behavior that practices accountability, humility, and cooperation.
- Assess and provide solutions to new ways of working and processes to improve collaboration.
What We're Looking For
- 10+ years working in a Global organization across functions such as Product, Marketing, Creative, Sales, Operations, Finance, Consumer Insights.
- 10+ years in Integrated Marketing successfully leading and executing long-term strategic planning and seasonal strategy, developing integrated campaigns.
- 6+ years experience developing Global Marketing plans for Collaborations & Partnerships.
- Direct experience with managing across multiple projects, seasons, timelines, and deliverables.
- Strong communication and presentation skills with the ability to navigate and influence conversations with leadership and cross-functional teams.
- Excellent project management and organization skills, with impeccable attention to detail.
- Experience developing and working within a Global GTM calendar and process is required.
- Experience in the Lifestyle footwear and apparel industry required.
- Experience in building marketing plans for product collaborations required.
- Passion for brand building, storytelling, campaign development.
- Deep understanding of category, culture, trends influencing lifestyle, fashion, and street culture.
- Proven experience developing strategic direction and executing for pinnacle product launches, brand campaigns, and collaborations.
- Proven track record of working on world-class multi-channel marketing campaigns with measurable results.
- Ability to work in a fast-paced, evolving environment and thrive under pressure.
- Exceptional problem solver with the ability to devise a strategy, develop a plan, and manage execution.
- Incredible writing skills with the ability to distill complex inputs into succinct product marketing briefs.
- Ability to communicate and succeed in a matrixed organization through influence, partnership, and respect.
- Highly motivated self-starter and team player.
- Exhibits a high level of personal integrity, empathy, and respect for others.
- Proficiency in Microsoft Office suite.
Team & Environment
This role reports to the Senior Director, Global Product and Integrated Marketing.
Benefits & Compensation
- Base salary range: $188,000 - $198,000
- Competitive Pay and Bonuses
- Financial Planning and wellbeing programs
- Time away from work policies
- Extras, discounts, and perks
- Growth and Development opportunities
- Health and Wellness programs
Work Mode
This is a hybrid position based in New York City (NYC) or Los Angeles (LA).
We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.
