Pernod Ricard is hiring a Director, Field Marketing - Pioneer to serve as the voice of the market, translating insights into action. You will lead a team of regional experts to drive market-level activation strategies and commercial planning, fostering profitable growth, household penetration, and brand love.
What You'll Do
- Provide input through a local lens to inform program and campaign development.
- Develop and communicate activation strategies based on division and geographic priorities.
- Ensure assets provided to Sales are fit for field purpose and support portfolio strategy execution.
- Oversee localization and customization of national programs.
- Assess and approve locally initiated programs where national programs do not meet market needs.
- Ensure quality delivery of customer and distributor sell decks with clear objectives, local insights, and media support.
- Translate and communicate brand standards effectively to field, customers, and distributors.
- Provide local market insights during annual planning and program briefing.
- Ensure all programs have commercial objectives and ROI evaluations.
- Offer ongoing feedback to brand and channel marketing teams on program impact.
- Maintain top-to-top connections with Division GMs and distributor management.
- Ensure Field Marketing Managers gather and share market intelligence.
- Contribute to division and local market planning processes.
- Lead and mentor Field Marketing Managers, supporting career growth and objective achievement.
- Demonstrate leadership aligned with core values: collaboration, growth mindset, agility, results, and consumer centricity.
What We're Looking For
- Bachelor’s degree, preferably in Marketing or Business Administration with a concentration in Marketing.
- 10–15 years of experience in marketing, trade/retail management, or brand roles with exposure to brand building and sales.
- Proven ability to create local activation strategies and drive commercial planning.
- Strong leadership, analytical, and interpersonal skills.
- Willingness to travel up to 30%.
Team & Environment
You will lead a team of Field Marketing Managers.
Benefits & Compensation
- Professional development and internal career mobility.
- Inclusive and diverse company culture.
- Compensation range: $115,280.00 to $144,100.00.
Work Mode
This is a hybrid position based in Texas, with a flexible work policy that includes working remotely 2 days a week and flexible working hours.
Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law.
