Zenoti is seeking a self-directed and experienced Director, Events & Experiential Marketing to plan and manage the execution of some of our most strategic events. You will partner across the organization and with external agencies to deliver bar-raising events for prospects, utilizing exceptional project management skills to optimize lead generation.

What You'll Do

Deliver breakthrough brand events that maximize earned media by translating campaign creative and storytelling into real-life experiences.
Masterfully balance communication of Brand, Product, and Culture/Media relevant messages that affirm Brand to target consumers, prospects, and talent.
Collaborate with field marketing peers, sales, and product teams to define event objectives, messaging, deliverables, speaking slots, and participation.
Manage all aspects of events, including booth design, materials, shipping, on-site setup, vendor relationships, contracts, staff scheduling and training, attendee flows, engagement, and give-aways.
Plan pre, during, and post-event social, digital, and online communication, engagement, and measurement and co-located mini-events, meeting opportunities, and extensions.
Track follow-up, collaborating with the sales teams to measure results with goals and evaluate future participation, areas of improvement, and alternatives.
Hold Sales accountable for following up.
Use events as activity to support awareness, relationship building and/or lead generation and reporting ROI.
Manage calendars for events with multiple running simultaneously.

What We're Looking For

8+ years of professional non-internship marketing experience building, executing, and scaling multiple, complex, multi-faceted events and trade shows.
Experience using data and metrics to drive improvements.
Strong event management, project management, budget management, and reporting experience including using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
The ability to frequently travel nationally and internationally, including weekends (some holidays) and stays up to a week, to attend highly strategic events, scout locations, or spot-check vendor execution.
Demonstrated experience in working with product and lead generation teams.
A history of managing calendars for events with multiple running simultaneously.
Motivated self-starter with a bias for action and who thrives on working in complex and challenging environments of a rapidly evolving business.
Decisive, action-oriented, and able to motivate, inspire, and lead cross-functional teams in different geographies and business units.
Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities.
Strong project management skills, analytical ability, both creative and strategic thinking.
Effective written and verbal communication.
Experience managing vendor teams, and supervising staff and crew.
Excellent budget management skills.
Experience using Salesforce or marketing automation platforms.

Nice to Have

Experience ideally within technology and beauty & wellness.
Experience in-house at a large, high-visibility technology company.

Technical Stack

Salesforce
Marketing automation platforms

Team & Environment

You will be an integral part of the Marketing team, partnering across the organization with internal teams such as sales, product marketing, business development, field marketing, and digital marketing.

Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.