Greenlight Financial Technology is hiring a Director, Digital Performance Marketing to lead strategy and execution for driving user growth and revenue. You will oversee multi-million dollar budgets across paid search, paid social, display, and programmatic channels while managing and mentoring a team of specialists.
What You'll Do
- Develop and execute comprehensive digital performance marketing strategies across paid search, paid social, display, and programmatic channels.
- Manage multi-million dollar marketing budgets, allocate spend efficiently, and optimize campaigns for maximum ROI and user acquisition.
- Lead, mentor, and grow a team of performance marketing specialists, fostering a culture of data-driven decision making and continuous improvement.
- Partner with product, analytics, and creative teams to develop compelling campaigns and landing page experiences that drive conversion.
- Analyze campaign performance data, identify trends and opportunities, and provide regular reporting and insights to senior leadership.
- Stay current with digital marketing trends, platform updates, and competitive landscape to inform strategy and maintain a competitive edge.
What We're Looking For
- 8+ years of experience in digital performance marketing with a focus on paid search and paid social.
- Proven track record of managing multi-million dollar marketing budgets and driving efficient user growth and revenue.
- 5+ years of experience directly managing and mentoring a team of marketing specialists.
- Deep expertise with digital advertising platforms including Google Ads, Facebook/Instagram Ads, and programmatic DSPs.
- Strong analytical skills with proficiency in data analysis tools (e.g., Excel, Tableau) to measure performance and optimize campaigns.
Nice to Have
- Experience in the fintech, financial services, or consumer technology sectors.
- Experience with mobile app marketing and attribution platforms (e.g., AppsFlyer, Branch).
- Advanced knowledge of SQL for data analysis and extraction.
Technical Stack
- Google Ads, Facebook/Instagram Ads, Programmatic DSPs
- Excel, Tableau, SQL
Team & Environment
You will lead and manage a team of performance marketing specialists.
Work Mode
This role operates on a hybrid work model and is based in Atlanta.
Greenlight Financial Technology is an equal opportunity employer.
