Hybrid Employment

Greenlight Financial Technology is hiring a Director, Digital Performance Marketing

About the Role

Greenlight Financial Technology is hiring a Director, Digital Performance Marketing to lead strategy and execution for driving user growth and revenue. You will oversee multi-million dollar budgets across paid search, paid social, display, and programmatic channels while managing and mentoring a team of specialists.

What You'll Do

  • Develop and execute comprehensive digital performance marketing strategies across paid search, paid social, display, and programmatic channels.
  • Manage multi-million dollar marketing budgets, allocate spend efficiently, and optimize campaigns for maximum ROI and user acquisition.
  • Lead, mentor, and grow a team of performance marketing specialists, fostering a culture of data-driven decision making and continuous improvement.
  • Partner with product, analytics, and creative teams to develop compelling campaigns and landing page experiences that drive conversion.
  • Analyze campaign performance data, identify trends and opportunities, and provide regular reporting and insights to senior leadership.
  • Stay current with digital marketing trends, platform updates, and competitive landscape to inform strategy and maintain a competitive edge.

What We're Looking For

  • 8+ years of experience in digital performance marketing with a focus on paid search and paid social.
  • Proven track record of managing multi-million dollar marketing budgets and driving efficient user growth and revenue.
  • 5+ years of experience directly managing and mentoring a team of marketing specialists.
  • Deep expertise with digital advertising platforms including Google Ads, Facebook/Instagram Ads, and programmatic DSPs.
  • Strong analytical skills with proficiency in data analysis tools (e.g., Excel, Tableau) to measure performance and optimize campaigns.

Nice to Have

  • Experience in the fintech, financial services, or consumer technology sectors.
  • Experience with mobile app marketing and attribution platforms (e.g., AppsFlyer, Branch).
  • Advanced knowledge of SQL for data analysis and extraction.

Technical Stack

  • Google Ads, Facebook/Instagram Ads, Programmatic DSPs
  • Excel, Tableau, SQL

Team & Environment

You will lead and manage a team of performance marketing specialists.

Work Mode

This role operates on a hybrid work model and is based in Atlanta.

Greenlight Financial Technology is an equal opportunity employer.

Required Skills
Google AdsFacebook AdsInstagram AdsProgrammatic DSPsExcelTableauSQLDigital MarketingPerformance MarketingTeam LeadershipData AnalysisBudget ManagementStrategy DevelopmentCampaign Optimization
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About company
Greenlight Financial Technology

Greenlight Financial Technology is a financial services company offering innovative financial solutions for families and individuals.

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Job Details
Category management
Posted 7 months ago