Colgate-Palmolive is hiring a Director, Digital Marketing Architecture to join our Global Digital Applications Team. You will be responsible for defining the integrated platform architecture and solutions that drive interconnectedness and scalability across our global digital landscape, which includes our Martech, AdTech, and eCommerce technology stacks.
What You'll Do
- Define the integrated technical architecture for the end-to-end Digital Marketing ecosystem, including platforms like Salesforce Marketing Cloud, Google Analytics 4, Google Cloud Platform, Adobe Experience Manager, Adobe Target, and Snowflake.
- Recommend MarTech solution architectures and best practices aligned with our overall Digital Transformation objectives.
- Lead technical requirements gathering, solution design, process improvement, and implementation of marketing technologies across various projects.
- Design and implement data capture and tagging strategies to enhance personalized targeted experiences and drive business value.
- Collaborate with cross-functional teams to integrate MarTech technology and measurement components.
- Contribute to strategy definition, roadmap creation, test and learns, and implementation of MarTech platforms.
- Optimize our MarTech ecosystem to enable enhanced omni-channel capabilities.
- Lead and manage a team of architects, developers, and analysts to drive technical solutioning.
- Serve as the expert, lead architect, and overall solution design owner of end-to-end customer experience and marketing solutions.
- Take a future-proof approach to the full solutioning process (Ideation, Discovery, and Build), as well as ongoing enhancements and platform expansions.
- Continuously review Colgate’s tech stacks against new market needs to find opportunities to optimize, drive cost efficiencies and performance, and elevate the digital user experience.
- Partner with the central Enterprise Architecture team to define and govern standards for the digital ecosystem.
- Engage in technical resource planning and level-of-effort estimation to support project scoping, pricing, and planning, including SOW negotiations for internal and external staff augmentation.
- Collaborate and negotiate with business leaders, product managers, technology leads, and domain experts to create, deliver, and refine innovative digital solutions.
- Develop fully linked marketing automation capabilities to support user adoption, engagement, and success, drive adoption, and define KPIs.
- Liaise with software vendors to deliver global solutions.
What We're Looking For
- A Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field.
- 12+ years of experience working in Information Technology or Digital Marketing.
- 7+ years of experience designing and implementing digital and data solutions.
- 5+ years of Marketing and Advertising Technology experience including Google Marketing Platform (Google Campaign Manager, Google Analytics) and Salesforce Marketing Cloud.
- 2+ years of experience in AI/ML Engineering, AI frameworks, and Agentic AI platforms.
- Hands-on experience with LLMs, prompt engineering, and embedding models for business applications.
Technical Stack
- Salesforce Marketing Cloud: Data Cloud, Marketing Cloud Engagement, Marketing Cloud Intelligence
- Google: Analytics 4, Tag Manager, Cloud Platform, Marketing Platform (Campaign Manager, Analytics)
- Adobe: Experience Manager, Target
- Snowflake
- AI/ML frameworks, Agentic AI platforms, and LLMs
Team & Environment
This role is part of the Global Digital Applications Team. You will lead a team of architects, developers, and analysts, operating within a company culture that is caring, inclusive, and courageous.
Colgate-Palmolive is an equal opportunity employer.
