Responsibilities
- Lead demand generation strategy for both self-serve SMB and sales-driven mid-market to enterprise segments
- Accelerate pipeline growth by optimizing underused paid channels including search, social, app stores, and exploring new opportunities
- Apply comprehensive funnel strategy to all campaigns, covering targeting, channel selection, offers, messaging, and follow-up
- Shift focus upstream to create earlier demand and improve conversion efficiency across stages
- Use careful judgment in applying AI and automation, balancing efficiency with intentional human input
- Collaborate across departments, particularly with sales, customer experience, and marketing teams, to align efforts
- Supervise and develop a small team of 2 to 3 marketing professionals
- Develop and execute a demand generation strategy tailored for international and EMEA markets
