Vasion is hiring a Director of Customer Marketing Expansion and Advocacy to design and lead our company-wide strategy for customer engagement, retention, and growth. You will build the programs, infrastructure, and experiences that turn customers into a scalable engine for expansion, advocacy, and long-term value. This is a senior marketing leadership role reporting to the CMO, carrying an expansion and upsell quota and significant autonomy.
What You'll Do
- Lead a company-wide customer lifecycle strategy; from onboarding and adoption through expansion, cross-sell, and win-back.
- Lead community programming across digital forums, user groups, cohorts, and customer advisory boards.
- Lead omnichannel engagement across email, events, social, and direct channels, with a disciplined test-and-learn approach.
- Lead customer advocacy and proof point development resulting in case studies, video, analyst engagement, and co-branded partner initiatives.
- Lead Vasion's signature customer events, including an annual Customer Summit.
- Lead NPS and customer insight programs that inform strategy across the business.
- Lead a team and budget, with the autonomy to build something that lasts.
What We're Looking For
- 12+ years of experience in customer marketing, lifecycle strategy, or customer expansion.
- Tangible outcomes and evidence of success.
- Experience carrying an expansion quota.
- Experience building programs at scale.
- Experience connecting marketing motion to measurable revenue impact.
- Understanding of community as a growth lever.
- Strategic range to move fluidly between vision and execution.
- Hands-on experience with Marketo (or similar), Workfront (or similar) and Salesforce.
- Remote-first mindset.
- Comfort operating in a high-growth environment.
Technical Stack
- Marketo
- Workfront
- Salesforce
Team & Environment
This role reports directly to the CMO.
Benefits & Compensation
- Flexible work environment.
- Vacation Bonus.
- Flexible paid time off.
- Paid parental leave.
- Competitive pay.
- A full suite of traditional benefits.
- Training/Advancement opportunities.
- 401k with company match and immediate vesting.
- Financial wellness education.
- Company-contributed HSA.
- Onsite perks include gym, pickleball, snacks & drinks, arcade, theater room.
Work Mode
This is a remote position open to candidates in the United States.
Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation and other legally protected characteristics.
